Breaking all boundaries, Ford’s new generation brings an unparalleled experience for customers.

Moving is also a complete experience

Since its launch, the new generation Ford products, including the Ford Ranger new generation, Ford Ranger Raptor new generation, and Ford Everest new generation, have been highly rated by experts and customers, redefining the standards in their competitive segments.

Designed to bring excitement to customers, the core value of these new generation products lies in their superior operating capabilities, leading features, and technologies that make every customer’s journey more memorable than ever.

The new generation Ford vehicles are integrated with the latest driving and connectivity technologies from Ford to provide a seamless connection experience whether customers are using their vehicles for work, family, or entertainment.

The FordPass app allows owners to use their smartphones to schedule services, start their vehicles remotely, locate their vehicles, receive vehicle status alerts, lock or unlock their vehicles remotely, and activate the pre-set heating or cooling system.

Leading the way in conquering Vietnamese customers

Throughout nearly 30 years of operation in the Vietnamese market, customer satisfaction has always been Ford’s top priority. With a commitment to contribute to a better world where everyone is free to move and pursue their dreams, Ford Vietnam continuously focuses on building vehicles equipped with world-class safety and smart technologies. Above all, Ford always listens to user feedback to realize their desires for a versatile vehicle.

From the very first step in the product design process, Ford has conducted thousands of exchanges with customers in many regions, including Vietnam, to gather the most objective feedback. This is the core element that has contributed to the success of Ford’s product lineup.

In the past two years, in 2022 and 2023, Ford Vietnam has continuously introduced new generation models including the new Ford Everest, new Ford Ranger, new Everest Wildtrak, and new Ford Ranger Raptor.

These products have been highly praised by experts and customers, leading their respective competitive segments, which is evidence of Ford’s relentless dedication to improving its products, especially in developing versatile vehicle models to meet the increasingly diverse needs of customers.

Ranger has been present in Vietnam since 2001 and started local assembly in 2021. Through multiple generations, Ranger has solidified its position in the minds of Vietnamese consumers, consistently leading the pickup truck segment for over a decade with over 70% market share.

Inheriting the DNA of Ford’s legendary F-series trucks, the new generation Ford Ranger, launched in 2022, showcases meticulous design details such as smart storage compartments, integrated door handles with a door opening hook, and step-up into the cargo bed.

Earlier this year, the new generation Ranger Raptor, a high-performance pickup truck version refined by the Ford Performance team, also made an impressive debut with its outstanding off-road capabilities and energetic design. As of now, Ford Vietnam has recorded cumulative sales of 11,235 Ranger units in the first three quarters of the year, a 17% increase compared to the same period last year.

Alongside the Ford Ranger, the mid-size SUV Ford Everest continues to experience strong growth with cumulative sales of 6,673 units in the first three quarters of 2023, a 90% increase compared to the same period last year. In July 2022, the new generation Everest was launched with a transformation in both exterior and interior design, and the addition of numerous utilities and safety features for the driver.

The model is considered a blend of excellent operating capabilities for adventures, excellent comfort, and customer-centric technologies. At the beginning of 2023, the new Everest Wildtrak version was introduced in the Vietnamese market with breakthrough design improvements that elevate the off-road experience.

“The trust and acceptance of customers towards our products and services that Ford Vietnam and its dealers actively deploy are the continuous driving forces for us to constantly improve and desire long-term commitment and companionship with customers in the Vietnamese market,” said Mr. Ruchik Shah – General Director of Ford Vietnam.

Actively contributing to sustainable education in Vietnam

Not stopping at product development efforts, Ford Vietnam continuously pioneers the implementation of initiatives to enhance the customer experience and contribute to sustainable development in the local community. Ford aims to bring high-quality vehicles to the market to serve the increasing transportation needs while playing a reliable companion role for every customer’s journey of experience.

The event “Experience the new generation Ford vehicles” took place from November 16 to November 18, 2023, and was the materialization of this desire. With the Hanoi – Cao Bang experience route, journalists and experts had the opportunity to once again experience driving the new generation Ford Ranger, Ford Ranger Raptor, and Ford Everest.

Also within the framework of the event, a series of cultural exploration activities and volunteering to support the highlands communities were carried out, extending the effort to bring sustainable values to the community. In addition to visiting traditional craft villages, meaningful social activities were organized, such as giving solar-powered lamps and environmentally friendly playgrounds to the Lùng Táo cultural center; donating bookcases, playgrounds, and building the “Letter Box for You” program at Quoc Toan Primary School to foster dreams for children in the highlands.

For many years, Ford Vietnam has been proud to be one of the leading companies in community activities in Vietnam. Ford has implemented numerous programs to preserve the cultural heritage of ethnic groups and other charitable programs, as Ford understands that social responsibility allows businesses to create positive change, build brand image and customer trust, alongside generating profits.

More than just a means of transportation, Ford vehicles are ready to be the companion of customers in their daily use for work and family, as well as in their adventurous journeys, explorations, and community activities.

TH (Tuoitrethudo)