Chinese car Haima 7X launches in Vietnam, challenges Toyota Innova Cross at 865 million VND

There is only one version called Premium that Haima 7X, a competitor of Toyota Innova Cross and Hyundai Custin, offers in Vietnam.

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On December 17, 2023, the Chinese car brand Haima officially made its comeback in the Vietnamese market with the launch of two models named 7X and 7X-E. Among them, the Haima 7X is an MPV model with an internal combustion engine starting at VND 865 million. If you deposit VND 30 million, customers will be offered a discount of VND 100 million, deducted directly from the price of the car. Therefore, the post-discount price of this MPV model is VND 765 million.

With only one version called Premium, the Haima 7X competes with the Toyota Innova Cross and Hyundai Custin in Vietnam. Compared to the two competitors in the same segment, this Chinese car has a higher starting price.

Positioned in the mid-size MPV segment, the Haima 7X has dimensions of 4,815 x 1,874 x 1,720 mm (length x width x height) and a wheelbase of 2,860 mm. This model has a wheelbase equivalent to the Toyota Innova Cross but shorter than the Hyundai Custin.

Unlike the two competitors, the Haima 7X is not designed in the SUV-inspired MPV style. Instead, this Chinese car has a traditional MPV design.

Externally, this Chinese car model features many sharp and sophisticated details such as the grille, headlights, taillights, and front/rear bumpers. In addition, there are prominent crease lines on the hood and side of the car. Meanwhile, the Haima 7X also uses conventional doors instead of electrically adjustable doors, similar to the Toyota Innova Cross.

Haima 7X features a traditional MPV design

Some notable equipment of this MPV model include automatic on/off LED headlights with daytime running lights, LED position lights, automatic rain-sensing wipers, electrically adjustable/folding/heated mirrors, power trunk with trunk opening sensor, 19-inch alloy wheels, and roof rails.

Inside the Haima 7X is a 7-seat interior configuration with a 2+2+3 layout. The car is equipped with leather seats, 6-way power-adjustable driver’s seat, 4-way power-adjustable front passenger seat, second-row seats with a 56-degree recline, steering wheel with integrated function buttons, digital instrument cluster, and a 12.3-inch touchscreen infotainment system.

Haima 7X features a 2+2+3 interior configuration

In addition, there are dual-zone automatic air conditioning with air filtration system, wireless charging at the front seats, voice control, smartphone connectivity, GPS navigation system, 6-speaker sound system, 4 USB ports, third-row seat surveillance camera, and sunroof.

Driver’s compartment of the Haima 7X

The Haima 7X is powered by a 4-cylinder, turbocharged gasoline engine with a displacement of 1.6 liters. It produces a maximum power of 182 horsepower at 5,000 rpm and a peak torque of 280 Nm in the rpm range of 1,500 – 4,500 rpm. The engine is paired with a 6-speed automatic transmission and front-wheel drive. The car has 2 driving modes, Sport and Snow, with an average fuel consumption of 8.3 liters/100 km.

Finally, there are safety features such as 6 airbags, 6 front parking sensors, 6 rear parking sensors, 360-degree camera, hill start assist, electronic parking brake, temporary brake hold, cruise control, lane departure warning, automatic parking assist, door warning, tire pressure monitoring, lane change assist, active emergency braking, blind-spot warning, forward collision warning, and driver monitoring.

In general, the Haima 7X is equipped with a fairly full range of convenience and safety features, which is a characteristic of Chinese car models aiming to attract customers. However, the unattractive price, combined with the unfamiliar brand, is expected to pose difficulties in accessing customers in Vietnam.

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