Established in 2016, Lynk & Co is a global car brand, a joint venture between Geely Automotive and Volvo Car Group.
In 2021, the company began its “invasion” of the European market with unique business strategies to fully leverage its strengths.
In Europe, Lynk & Co allows customers to become members and pick up their cars within a month with the option to cancel or postpone at any time.
Lynk & Co’s uniqueness is also reflected in its car distribution approach. For online customers, Lynk & Co has built a website system that provides a comprehensive experience, from a simple yet eye-catching interface that highlights the car’s key features to a simple and fast ordering process.
For customers who prefer to buy directly, Lynk & Co brings them to “clubs” – places for socializing and connecting rather than traditional showrooms. At these clubs, customers can not only test drive the cars but also enjoy DJ performances, watch movies, get exclusive fashion brand deals, or even practice yoga and interact with pets.
Furthermore, customers can use the car-sharing platform to rent out their cars when not in use, reducing monthly costs.
Currently, Lynk & Co has established several car rental clubs in France, and as of now, it has expanded to 6 other countries: Belgium, the Netherlands, Germany, Sweden, Spain, and Italy. In 2024, Lynk & Co plans to open its first branch in the UK.
Club members can rent cars for approximately 500 euros per month (equivalent to over 13 million VND). Starting from 2024, the rental price will increase to 550 euros per month (approximately 14.6 million VND). Renters can use or continue to rent out the car.
This attractive car rental policy has helped Lynk & Co attract a large number of club members. In 2022, the registration number reached 60,000, and as of April 2023, Lynk & Co has a total of 200,000 registered members. Approximately 25,000 members are from the French market.
According to aLynk & Co representative, the COVID-19 pandemic has prompted the company to research and adopt bold business directions. The pandemic has made many people hesitate to spend a large amount of money on purchasing a car, making car rental a reasonable and safe business option.
In addition to establishing an extensive car rental network, Lynk & Co has also made a distinctive mark in the European market.
By the end of 2022, the company sold a total of 30,000 cars in Europe, a significant increase compared to the 7,000 cars sold in 2021.
In 2024, Lynk & Co will continue to expand its car rental services. Additionally, the company will add electric cars to its product lineup and diversify its rental fleet to offer consumers a wider range of choices.
Currently, Lynk & Co has established 12 Lynk & Co Clubs worldwide, including 11 clubs in 6 European countries and 5 centers in the Middle East. As part of its expansion strategy in the Southeast Asian market, Vietnam is identified as a significant destination.
Recently, the Lynk & Co car brand officially launched in Vietnam, introducing three SUV models 01, 05, and 09, as well as opening its first showroom at Tasco Mall (Hanoi) and Lynk & Co Club.
These are important milestones in Lynk & Co’s journey to conquer the Vietnamese car market, demonstrating its commitment to bringing quality products and services to Vietnamese consumers.
TH (Tuoitrethudo)
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