SUV Segment Sales in December 2023

In December 2023, several D-segment SUVs in Vietnam showed strong growth, following the overall trend of the market. Ford Everest and Mitsubishi Pajero Sport were notable examples. However, there were also some models that experienced a decline in sales, such as Hyundai Santa Fe and Toyota Fortuner.

SUV Segment Sales in December 2023 (units in thousands)

Ford Everest: 1,484 units

In November 2023, Ford Everest fell behind its rival Hyundai Santa Fe in terms of sales. However, in December, Ford Everest regained its momentum and rose to the number 1 position in the segment with sales of 1,484 units, a 41.4% growth.

With a total of 9,960 units sold in 2023, the American SUV leads the segment. Compared to 2022, Ford Everest’s sales increased by 42.7%. This is a remarkable achievement considering the economic downturn and the lack of a 50% discount on registration fees provided by the government. With these results, Everest is now the second best-selling Ford model in Vietnam, just behind the Ranger.

Hyundai Santa Fe: 890 units

In contrast to the Ford Everest, Hyundai Santa Fe had a less successful month with a sales decline of 16.3% to 890 units. As a result, the South Korean model dropped to the second position in the D-segment SUV market.

It is not surprising that Hyundai Santa Fe sold fewer units in December. One factor is the increase in prices, ranging from 1,029 to 1,369 million VND.

Mazda CX-8: 347 units

In December 2023, the Mazda CX-8 became the third best-selling D-segment SUV with 347 units sold, a 24.3% increase. This is unusual as the Toyota Fortuner typically holds this position. The cumulative sales in 2023 for the Japanese model reached 3,024 units, a 21.1% decrease compared to 2022.

Toyota Fortuner: 209 units

In December 2023, Toyota Fortuner experienced a decline of 28.6% to 209 units, dropping to the fourth position in the segment.

In the whole year of 2023, Toyota sold 3,492 units of the Fortuner in Vietnam, a 54.3% decrease compared to 2022. This is not surprising as the Fortuner hasn’t received any major upgrades in terms of design or features since before 2024. Additionally, its pricing is not as attractive, ranging from 1,026 to 1,47 billion VND for 7 different variants.

Mitsubishi Pajero Sport: 177 units

Among the D-segment SUVs, the Mitsubishi Pajero Sport had the highest growth rate in December 2023, selling 177 units, a 168.1% increase. As a result, it rose to the fifth position in the segment, surpassing the Kia Sorento.

Kia Sorento: 148 units

Contrary to its sibling, the Hyundai Santa Fe, the Kia Sorento experienced a 35.7% growth with 148 units sold. However, the Sorento’s sales volume still lags behind.

Isuzu MU-X: 42 units

Once again, the Isuzu MU-X occupies the last position in the D-segment SUV market in terms of sales, with only 42 units sold in December 2023. However, it achieved an impressive growth rate of 121%. In terms of growth rate, the MU-X stands out in the segment.