A series of pickup trucks are also participating in the price reduction race to stimulate shopping demand in June. Photo: Vinh Phuc. |
Starting from July 1st, domestically produced and assembled cars will receive a 50% discount on registration fees to boost shopping demand. Many pickup truck models are also implementing various accompanying discount programs to boost sales and clear out the remaining inventory of 2022 VIN cars.
Ford Ranger registration fee discount
Speaking with a salesperson at a Ford dealership in Ho Chi Minh City, they stated that the dealership will provide an additional 50% discount on the registration fees for customers purchasing a Ford Ranger pickup truck in June. Therefore, the total discount for this model is 100% off the registration fees. In addition, customers who place an order will also receive a cash discount of 5-15 million VND, depending on the version.
“Ford Vietnam offers an additional 50% discount on registration fees on top of the government support to make it more affordable for customers to own a car. The dealership also offers an additional cash discount of 5-15 million VND and provides genuine accessories to stimulate demand,” the salesperson said.
Ford Ranger is eligible for up to 100% off the registration fees at some dealerships. Photo: Boi Ha. |
Ford Ranger is distributed in the Vietnamese market with various versions. Currently, the selling price of this pickup truck model ranges from 665 million VND to 1.306 billion VND.
According to many Ford Ranger owners, this year is a rare opportunity to buy this pickup truck at such a low price. Previously, during the 2018-2019 period, customers who wanted to buy a Ford Ranger had to bear an additional cost of over 150 million VND, resulting in a total on-road price of over 1.6 billion VND.
However, due to the sluggish auto market in Vietnam and the absence of additional costs, the price difference for this pickup truck has disappeared. Recently, in late April, Ford Vietnam also launched the Ford Ranger Raptor 2023. Initially, many dealers set an additional cost ranging from 20-50 million VND, but now they have reduced it to boost sales.
Mitsubishi Triton offers deep discounts for both old and new models
Mitsubishi Vietnam has also announced the implementation of the “3 no’s” discount program for almost all products under this brand, including the Triton pickup truck.
Specifically, the 2022 VIN Mitsubishi Triton currently has a total discount of up to 110 million VND. In addition to the registration fee and interest rate support in the “3 no’s” program, customers who purchase this pickup truck in June will receive an additional one-year physical damage insurance and a roll cover worth 20 million VND.
Mitsubishi Triton is eligible for up to 110 million VND off. Photo: Boi Ha. |
When discussing with a Mitsubishi sales consultant at a dealership in Hanoi, they mentioned that the discount program only applies to 2022 VIN Triton models. However, the dealership is still offering additional discounts of tens of million VND for 2023 production models to meet customer demand.
“Whether it’s a 2022 or 2023 VIN Triton, they are both heavily discounted at dealerships. The reduction for 2023 models is slightly lower, at 50% off the registration fee. However, customers who place orders for Triton in June will still receive genuine accessories,” the consultant added.
Nissan Navara and Isuzu D-Max offer up to 120 million VND off
Recently, Nissan Vietnam has also joined the price reduction race for the Navara pickup truck to compete with its segment rivals.
Specifically, the Nissan Navara EL 2WD variant is discounted by 80 million VND, bringing the discounted price to 619 million VND. Meanwhile, the VL 4WD variant, which was originally priced at 945 million VND, is now available for only 825 million VND. The top-of-the-line PRO-4X variant of the Nissan Navara is discounted by up to 120 million VND, reducing the price to 850 million VND.
Furthermore, when inquiring with a sales consultant at a Nissan dealer in Ho Chi Minh City, they also mentioned that customers who purchase a 2022 VIN Navara can receive an additional direct discount of 15-20 million VND. However, the number of cars available is limited and the dealership no longer has all colors in stock.
Variant | New Price | Old Price | Discount Amount |
EL 2WD | 619 | 699 | 80 |
VL 4WD | 825 | 945 | 120 |
PRO-4X | 850 | 970 | 120 |
“In addition to the deep discount program for 2023 VIN cars as announced by the manufacturer, the dealership also offers an additional discount of 15 million VND for 2022 VIN Navara. However, currently, only the EL variant is available in black, gray, and red. Therefore, customers should place their orders early to save costs,” the consultant advised.
Isuzu D-Max is also being heavily discounted at many dealerships to improve sales. According to a reporter’s survey, many dealers are willing to give discounts of over 100 million VND for 2022 VIN models and provide a gift package worth 15 million VND.
Currently, Isuzu D-Max is distributed in Vietnam with 4 variants, with prices ranging from 650.1-880 million VND. According to the latest report from the Vietnam Automobile Manufacturers Association (VAMA), Isuzu D-Max is currently the slowest-selling pickup truck in the market, with cumulative sales in the first 4 months of the year not exceeding 20 units, lower than the Toyota Hilux.
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