Honda City takes over Toyota Vios, Hyundai Accent as the new champion

Toyota Vios still unable to improve sales in May. Photo: Minh Quân.

According to statistics from the Vietnam Automobile Manufacturers’ Association (VAMA) and TC Group, in May, the sales of the entire car market continued to decline as the consumption volume reached only 20,726 units of various types, a decrease of about 8% compared to the previous month. Compared to the same period, this sales achievement is 53% lower.

The B-segment sedan category has been experiencing a continuous decline in sales due to the impact of weak purchasing power in the market. Popular models such as Toyota Vios and Hyundai Accent have not shown encouraging signs.

Honda City maintains its leading position

Despite the challenging situation in the overall market, Honda City unexpectedly achieved sales of 1,035 units in May, only a 8.9% decrease compared to the previous month. With consistent monthly sales of over 1,000 units, this sedan model leads the entire segment and is also among the top 10 best-selling cars in the market in May.

In the first 5 months of the year, Honda Vietnam has delivered 4,623 City sedans to customers, making it the second best-selling B-segment sedan in the market, only behind Hyundai Accent.

According to surveys, the stable sales of Honda City are largely attributed to the series of promotions and incentives applied by the automaker and its dealerships in the early months of this year.

Honda City continues to lead the B-segment sedan category. Photo: Toàn Thiện.

Specifically, this B-segment sedan is still offered with 100% registration fee exemption at dealerships. When contacting a Honda dealership in Ho Chi Minh City, the sales consultant stated that customers who purchase a Honda City in June will continue to receive 100% registration fee exemption and a genuine accessory package worth 50 million VND.

“Honda City is still being offered with 100% registration fee exemption and complimentary one-year comprehensive insurance or a genuine accessory package,” the sales consultant added.

The current listed price for Honda City ranges from 529 to 599 million VND for the 3 available versions in the Vietnamese market.

Hyundai Accent sales nearly double Toyota Vios

At the end of the second quarter, the sales of both Hyundai Accent and Toyota Vios continued to decline sharply, despite dealerships implementing a series of promotions to stimulate purchasing. The consumption of Hyundai Accent dropped from 1,050 units in April to only 920 units in May, equivalent to a 12.3% decrease. After 5 months, the sales of Hyundai Accent reached 5,913 units, leading the B-segment sedan category.

Hyundai Accent is currently being offered with a 50% registration fee exemption in June, along with various valuable gifts such as one-year comprehensive insurance or a dashcam.

Meanwhile, Toyota Vios recorded sales of 586 units in May, a 15.6% decrease compared to the previous month. This sedan model is also applying incentives to compete with other rivals in the segment.

Specifically, Toyota Vietnam has announced a 50% registration fee exemption program for Toyota Vios G and E, for both MT and CVT versions, for all customers who place orders and complete payment before June 30.

When discussing with a sales consultant at a Toyota dealership in Ho Chi Minh City, the consultant stated that this B-segment sedan is currently being offered with a discount of 10-20 million VND. According to the consultant, customers purchasing Toyota Vios will enjoy the combination of 2 promotional programs, resulting in a lower price.

Slow-selling models experience simultaneous growth

In contrast to the popular car group, several low-demand sedans experienced an increase in sales in May. Specifically, both Mazda2 and Mitsubishi Attrage sold more units than in April. Thus, the sales of these 2 sedan models reached 386 units and 319 units, respectively. Thaco Vietnam also sold 90 Kia Soluto cars, an increase of 8 units compared to the previous month.

Currently, Mazda2, Kia Soluto, and Mitsubishi Attrage are all applying a 50% registration fee exemption in June, with a total discount value of up to 40 million VND.

Mazda2 achieved positive growth in May. Photo: Hoàng Tuấn.

According to our journalist’s survey, some Mitsubishi dealerships are willing to offer additional discounts of 10-20 million VND to clear out the 2022 VIN batch of Mitsubishi Attrage cars.

Suzuki Ciaz, after a month of sales growth, returned to an average of 3 units per month. With a total sales of only 14 units after 5 months, Suzuki Ciaz continues to lag behind in terms of sales in the entire segment, as well as being part of the slowest-selling car group in the market in May.

Compared to other competitors in the same segment, Suzuki Ciaz has lower incentives, and sales have not shown promising signs. An employee at a Suzuki dealership in Hanoi stated that customers who purchase Suzuki Ciaz will receive a package of comprehensive car insurance worth 10 million VND and a direct discount of 5 million VND. However, this is a stock clearance program only applicable to the 2022 VIN batch.

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