Lynk & Co Club is situated on Nam Son street, which is considered a cultural landmark in Hangzhou city. It is part of the Chinese company’s global expansion strategy that aims to blend global influences with local culture. Prior to its presence in Hangzhou, Lynk & Co has successfully established 11 clubs in 6 European countries, strategically located in prominent areas that reflect the unique culture of each city. During a recent visit to Hangzhou, Vietnamese media representatives had the opportunity to immerse themselves in the Lynk & Co brand culture, particularly at the Lynk & Co Club, where the focus is not solely on car sales.
The exterior design of Lynk & Co Club Hangzhou exudes a classic charm, harmoniously surrounded by lush trees on both sides of the street. The serene ambiance is further complemented by the presence of electric cars that silently traverse the roads at a steady pace.
Upon entering the Club’s first floor, visitors will still catch a glimpse of a Lynk & Co car model on display. However, this quickly blends into the background, as the vicinity evokes a sense of leisurely strolling through a convenience store. From technological gadgets to personal accessories and even toys, everything is intricately connected to the concept of car journeys.
As one ascends to the second, third, and fourth floors of Lynk & Co Club, a lively and vibrant atmosphere unfolds. The space not only serves as a coworking area but also provides a venue for coffee breaks with friends, offering a designated play area for children. Captivating photo opportunities abound in every nook and cranny of this zone. This starkly contrasts with traditional car showrooms, which primarily cater to male customers and focus solely on car sales, rather than providing a holistic experience for the general public, as exemplified by Lynk & Co Club.
The third floor of Lynk & Co Club serves as a hub for brand events, art exhibitions, and gatherings. Countless cards and notes from visitors who have partaken in the distinctive Lynk & Co Club experience adorn the space. In addition, the Club showcases memorabilia associated with the 2022 Asian Games held in Hangzhou, including a torch procession.
After indulging in the immersive environment of Lynk & Co Club, visitors can enjoy a cup of coffee at To Go on the first floor or savor unique Lynk & Co beverages at the 04 Not Found café on the fourth floor.
Lynk & Co has plans to enter the Vietnamese market, and it is highly likely that a Lynk & Co Club will be established in either Hanoi or Ho Chi Minh City in the near future. Embracing the ideology of “More than a car,” Lynk & Co adopts a completely different approach compared to other car brands, targeting the younger generation and fostering community connections.
By Son Pham (forum.autodaily.vn)
Top 5 Family Cars Under 1 Billion Dong Worth Buying Now
Cars priced below one billion dong are often considered by many Vietnamese consumers when purchasing a family car, especially for young families with a decent average income.
Honda Accord: 40 Years of Automotive Excellence
Looking at the Vietnamese car market right now and humorously comparing it, we will see Camry as a well-behaved young girl, not outstanding in every aspect but easily becoming the choice of the “other half”. Teana, on the other hand, is like a dignified and tranquil woman, full of courage. Meanwhile, Mazda6 is like a hot girl, quickly attracting and captivating anyone’s gaze from the first encounter. As for Accord – with the elegance and experiences of a U30 lady, even though she is always praised by everyone, she hides something “difficult to deal with” in the minds of the majority.
CFMoto returns to the Vietnamese market with 2 new models, at a more affordable price
Motorrock has recently become the official distributor of CFMoto in the Vietnamese market, introducing two new models, the CF 800MT and CF 700CL-X, at a more affordable price compared to previous releases.
Comparison of features in the newly launched Peugeot 408 in Vietnam across 3 versions
It is undeniable that the Peugeot 408 is equipped quite fully even from the standard version.
Vinfast Feliz S 2022: The Next Generation “National” Electric Car, a Comparison with Honda Vision?
Vinfast Feliz S 2022 has made its official debut with significant improvements in performance. With a range of nearly 200km per full charge, the Feliz S is the perfect choice to replace gasoline motorcycles in urban environments in Vietnam.
