Lynk & Co Club Hangzhou is conveniently located on Nam Son street, a prominent cultural destination in Hangzhou city. As part of its global expansion strategy, the Chinese company has successfully merged global influences with the local culture. Hangzhou is just one of the many cities to house a Lynk & Co Club, with 11 clubs already established in prime locations across Europe. Each of these clubs takes pride in immersing itself in the vibrant culture of its host city. During a recent visit to Hangzhou, Vietnamese media had the chance to explore the essence of Lynk & Co, particularly its “Club” which offers more than just car sales.
Lynk & Co Club Hangzhou boasts a classic exterior design, nestled amidst a majestic row of trees that line the street. The tranquil environment is further enhanced by the prevalence of electric vehicles, which silently glide along the road at a calm and steady pace.
The first floor of the club features a display of a Lynk & Co car model, but this quickly gives way to an ambiance reminiscent of a convenience store. Here, visitors can find all sorts of items connected to the experience of car journeys, from technological gadgets to personal care products and even toys.
Moving up from the second floor to the fourth floor, Lynk & Co Club transforms into a lively and colorful space where you can work, enjoy a cup of coffee with friends, and even provide a dedicated play area for children. Regardless of where you are in this section, breathtaking photo opportunities are abound. This starkly contrasts with traditional car showrooms, which often cater mostly to men and focus solely on car sales, rather than offering a holistic experience for the general public, as is the case at Lynk & Co Club.
The third floor of the club serves as a hub for brand events, art exhibitions, and gatherings. The walls of this level are adorned with countless cards and notes left by visitors who have had the privilege of experiencing the unique atmosphere created by Lynk & Co Club Hangzhou. Additionally, the space showcases memorabilia related to the Asian Games 2022 held in Hangzhou, including a torch procession.
After exploring the captivating experiential space, customers can unwind with a coffee at To Go on the first floor or indulge in the distinctive Lynk & Co drinks available at 04 Not Found café on the fourth floor.
In anticipation of its entry into the Vietnamese market, Lynk & Co is likely to establish a similar “Club” in either Hanoi or Ho Chi Minh City in the near future. With its compelling motto “More than car,” Lynk & Co adopts a refreshingly different approach compared to other car brands, focusing on the younger generation and fostering meaningful community connections.
By Son Pham (forum.autodaily.vn)
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