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Toyota Vios 2023 has recently been launched in the Vietnamese market in early May. The photo above was taken by Minh Quan. |
The B-segment sedan market in Vietnam is currently facing a decline in sales, along with the overall car market. In order to attract domestic customers, car manufacturers and dealerships are implementing various incentives.
Honda City is waiting for a facelift promotion
In April, Honda City was one of the rare models in the B-segment sedan market that experienced positive sales growth. This achievement was made possible by the continuous implementation of a special promotion program for this sedan model by Honda since the end of 2022, including a maximum registration fee discount of 100%.
In May, dealerships announced that they would continue to offer the maximum 100% registration fee discount for customers purchasing Honda City. Additionally, customers who buy this B-segment sedan in May will also receive a genuine accessory package worth 50 million VND.
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Honda City is still available with a 100% registration fee discount, as well as 1-year vehicle insurance or genuine accessory packages. However, there are limited stocks of the City model,” said a sales staff member.
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Honda City is still available with a 100% registration fee discount. The photo above was taken by Toan Thien. |
As of now, Honda City is temporarily the second best-selling budget sedan in Vietnam. It has achieved sales of 3,588 units in the first 4 months of the year, which averages to 897 units per month.
According to information on the Vehicle Registration Department’s website, the 2023 versions of Honda City L and RS will be upgraded with disc brakes instead of the current drum brakes. In addition, sales consultants revealed that the Honda City 2023 will be equipped with the Honda Sensing safety package.
According to sales consultants, it is highly likely that the Honda City 2023 will be launched in the Vietnamese market around July.
Currently, the Honda City is assembled in Vietnam with 3 versions, and the listed price ranges from 529 million to 599 million VND.
Hyundai Accent supports registration fee to maintain its lead
After a competitive battle with the Toyota Vios throughout 2022, the Hyundai Accent has temporarily taken the lead in sales in the budget sedan segment.
After 4 months, the Hyundai Accent achieved sales of 4,993 units, surpassing its closest competitor, the Honda City, by more than 1,400 units.
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Hyundai Accent strives to maintain its position as the top-selling budget sedan. The photo above was taken by TC Group. |
In May, the Hyundai Accent, along with other Hyundai models, is offering a 50% registration fee support program, as well as valuable gifts such as 1-year vehicle insurance or dash cams.
Despite being listed at around 426-542 million VND for 4 versions, the actual selling price of the Hyundai Accent is now reduced by up to 40 million VND after incentives and additional gifts are included.
Sales consultants revealed that there is currently a large inventory of Hyundai Accent available at dealerships, with a full range of exterior colors and versions.
Other budget sedans with attractive offers
Similar to the Hyundai Accent, other models in the budget B-segment sedan category, such as the Mitsubishi Attrage and Kia Soluto, are also offering incentives in May.
Among them, the Kia Soluto and Mitsubishi Attrage are enjoying a 50% registration fee discount program. With a listed price ranging from 409-489 million VND for the Kia Soluto and 380-490 million VND for the Mitsubishi Attrage, customers can get a maximum discount of nearly 30 million VND when purchasing these 2 models in May.
Meanwhile, the Mazda2 sedan variants produced in 2023 are also eligible for a discount of 45-54 million VND. The Sport version offers the highest discount, up to 57 million VND.
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The Mazda2 achieves an average consumption of nearly 356 units per month. The photo above was taken by Hoang Tuan. |
Some dealerships still have inventory of Mazda2 sedans produced in 2022, with a cash discount of up to 65 million VND, bringing the actual price of the standard sedan version down to 414 million VND.
As for the Suzuki Ciaz, although it is still the slowest-selling car in the Vietnamese car market, the Thai-imported sedan is also offering a promotion of 1-year vehicle insurance. However, this promotion is only applicable to Ciaz cars with 2022 VIN numbers.
The newly launched Toyota Vios 2023 also has promotional offers
After much anticipation, Vietnamese customers have finally been introduced to the Toyota Vios 2023 with some exterior and equipment upgrades.
According to sales staff at a Toyota dealership in Ho Chi Minh City, the Toyota Vios 2023 is being offered with a cash discount of 15-20 million VND.
“This cash discount is available for customers purchasing the Toyota Vios 2023 in May. However, if customers prefer to receive gifts or accessories, the dealership is ready to assist,” said the sales staff.
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The newly launched Toyota Vios 2023 is also eligible for promotions. The photo above was taken by Duc Tran. |
After the first 4 months of the year, the Toyota Vios achieved sales of only 2,890 units. Therefore, this budget sedan, which used to be the best-selling car in the Vietnamese car market, is currently ranked third in the B-segment sedan category, behind the Honda City and Hyundai Accent.
On average, Vietnamese customers are currently purchasing approximately 722 Vios cars per month, which is just over one-third of the average sales figure the Toyota Vios achieved in 2022.
In the new version that was just launched in the Vietnamese market, the listed price of the Toyota Vios has been slightly adjusted for the E versions. Specifically, the Toyota Vios is now listed in the range of 479-592 million VND.
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