Toyota Vietnam recently announced its business results for December 2023, revealing a significant increase in sales. In the last month of the year, Toyota sold a total of 9,050 cars to Vietnamese customers, marking a 55% rise compared to the previous month. Toyota Vietnam stated that this is the highest sales month for the company in 2023.
The top-selling model for Toyota Vietnam in December 2023 was the Vios, a B-segment sedan known as the “national car.” Toyota sold 3,022 Vios cars to Vietnamese customers, experiencing a remarkable 94.2% increase in sales. This achievement represents the highest result for the B-segment sedan in 2023. With such a strong sales figure, the Toyota Vios is expected to become the best-selling model in the Vietnamese market for December 2023. Throughout the year 2023, the B-segment sedan achieved a total sales figure of 13,521 units.
The second best-selling model for Toyota Vietnam in December 2023 was the Veloz Cross, with a total of 1,670 units sold. This represents a significant 49.6% increase in sales compared to the previous month. December also recorded the highest sales performance for the Veloz Cross throughout 2023.
In terms of sales volume, the third position was secured by the Toyota Yaris Cross, with a total of 1,558 units sold. This B-segment SUV saw a growth of 42.6% compared to November 2023, marking the highest sales result since its launch in the Vietnamese market in September 2023.
Throughout 2023, Toyota Vietnam sold a total of 57,414 cars to Vietnamese customers, reflecting a 37% decrease compared to the previous year (2022). This decline was expected due to the economic recession and its impact on the domestic auto market.
In contrast, the luxury brand Lexus experienced robust growth in 2023. In December 2023 alone, Vietnamese customers purchased a total of 235 Lexus cars, representing a substantial 45.9% increase compared to the previous month. Throughout the year, Lexus sold 1,793 cars to Vietnamese customers, marking an 18.7% increase compared to 2022. These numbers illustrate the highest sales performance for Lexus since its official entry into the Vietnamese market.
Lexus Vietnam achieved great sales figures in 2023
Furthermore, Toyota Vietnam has made headlines at the beginning of 2024 by reducing prices for three models: Fortuner, Raize, and Yaris Cross. The price of Toyota Fortuner now ranges from 1,055 to 1,35 billion VND, following a reduction of 63 to 120 million VND. Toyota Raize, on the other hand, is now priced at 498 million VND, which is 54 million VND lower than before, making it the most affordable A-segment SUV in the Vietnamese market. For the gasoline and hybrid versions of Toyota Yaris Cross, the prices have been reduced by 80 million VND and 73 million VND, respectively. The new selling prices for this B-segment SUV now range from 650 to 765 million VND.
With these new competitive prices and the ongoing promotion program, Toyota Vietnam anticipates improved sales performance in the pre-Lunar New Year month.
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