After Toyota, Honda, Suzuki, and Subaru, Ford Vietnam has also introduced new incentive programs for its car models in January 2024. According to the official website of Ford Vietnam, the popular models Territory, Everest, and Ranger are now eligible for discounted registration fees. In addition, the Ford Explorer and Transit models come with attractive cash incentives.
For the Ford Territory, customers can enjoy a 50% discount on the registration fee. With three versions available at prices ranging from 822 to 954 million VND, this compact SUV offers savings from 41 to 47 million VND.
The mid-size SUV Ford Everest is also part of the promotion, with a 50% discount on the registration fee. With five versions available at prices ranging from 1,099 to 1,499 billion VND, customers can save between 55 and 75 million VND. This incentive program aims to maintain the competitiveness of the Ford Everest against the Toyota Fortuner, which has recently been discounted by 63 to 120 million VND, bringing the price down to 1,055 to 1,35 billion VND.
All seven versions of the Ford Ranger pickup truck are eligible for a 50% discount on the registration fee in January 2024. With prices ranging from 665 to 979 million VND, customers can save between 33 and 49 million VND. The Ford Ranger Raptor also comes with an extended warranty package of 2 years or 50,000 kilometers.
The full-size SUV Ford Explorer Limited 2.3 Ecoboost AT 4WD comes with a cash incentive of 100 million VND, while the Ford Transit offers a cash reduction of 30 million VND.
| Model | Version | Listed Price (VND) | Incentive |
| Ford Territory | Trend 1.5 AT | 822,000,000 | 50% discounted registration fee |
| Titanium 1.5 AT | 909,000,000 | ||
| Titanium X 1.5 AT | 954,000,000 | ||
| Ford Everest | Ambiente | 1,099,000,000 | 50% discounted registration fee |
| Sport | 1,178,000,000 | ||
| Titanium | 1,299,000,000 | ||
| Titanium+ | 1,468,000,000 | ||
| Wildtrak | 1,499,000,000 | ||
| Ford Ranger | XL 2.0L 4×4 MT | 669,000,000 | 50% discounted registration fee |
| XLS 2.0L 4×2 MT | 665,000,000 | ||
| XLS 2.0L 4×2 AT | 707,000,000 | ||
| XLS 2.0L 4×4 AT | 776,000,000 | ||
| XLT LTD 2.0L 4×4 AT | 830,000,000 | ||
| Sport 2.0L 4×4 AT | 864,000,000 | ||
| Wildtrak 2.0L AT 4×4 | 979,000,000 | ||
| Raptor | 1,299,000,000 | 2-year/50,000 km extended warranty package | |
| Ford Explorer | Limited 2.3 Ecoboost AT 4WD | 2,439,000,000 | 100 million VND cash incentive |
| Ford Transit | 849,000,000 | 30 million VND cash incentive |
Official promotion program for Ford models in January 2024
Ford Vietnam’s promotion program will be valid from January 10th to January 27th, 2024. Additionally, all customers who sign a vehicle purchase contract between January 6th and January 27th, 2024, will receive lucky money.
Ford Vietnam has not disclosed its sales figures for December 2023 yet. In November 2023, the company sold a total of 3,922 cars to Vietnamese customers. The Ford Ranger pickup truck was the best-seller with 1,463 units, followed by the Territory (1,066 units) and the Everest (1,049 units).
Between January and November 2023, Vietnamese customers bought a total of 33,468 Ford vehicles, placing Ford as the fourth best-selling brand in the country, after Toyota, Hyundai, and Kia. The top three best-selling Ford models during this period were the Ford Ranger (14,173 units), the Everest (8,476 units), and the Territory (6,948 units).
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