Apple has delayed the launch of its first electric car to 2028 and scrapped its plans to develop a fully autonomous driving system.
According to a report from Bloomberg, Apple’s electric car model could be released in 2028, two years later than the previously anticipated date of 2026. The project, known as “Project Titan,” was initiated by the company in 2014 but has faced various technological, personnel, and financial challenges.
.jpg)
Originally, Apple aimed to introduce a fully autonomous electric car without a steering wheel or pedals. However, after multiple unsuccessful attempts, Apple’s leadership realized that this vision is currently unachievable, even for one of the world’s largest technology companies.
Consequently, Apple has had to revise its plans for the debut of its first electric car. As per Bloomberg, the US tech company will launch the “Apple Car” with a level 2+ autonomous driving system, which requires the driver to remain attentive and prepared to resume control while the car is in autonomous mode, similar to Tesla’s current Autopilot system. Nevertheless, Apple may gradually enhance the vehicle’s autonomous capabilities through software updates, potentially reaching level 4 autonomy in the future.
.jpg)
Project Titan has now extended into its 10th year, making it Apple’s most expensive undertaking and subjecting CEO Tim Cook and project lead Kevin Lynch to significant shareholder pressure. Annually, the tech company allocates hundreds of millions of dollars for researcher salaries, operates the cloud computing system to manage the autonomous software, and manufactures and tests components for the electric car.
Bloomberg forecasts that the price of the “Apple Car” will exceed $100,000, positioning it alongside other premium electric car models such as the Tesla Model S or the Mercedes-EQS.
Thái Son (Tuoitrethudo)
5 Innovative Technologies on Nissan Vehicles
Nissan’s ProPILOT technology empowers vehicles to autonomously navigate a single lane on the highway, including steering, speed control, and braking, all in real-world conditions. This Level 2 autonomous driving technology is known as Nissan ProPILOT.
[CAR REVIEW] The Newly Launched BMW iX3 in Vietnam: Compact, Practical, and Expensive
As the second electric car introduced by BMW, the iX3 caters well to everyday urban usage needs. However, it will still take time to reach customers.
[QUICK REVIEW] VinFast VF5: Extremely Affordable, Spacious, and Well-Equipped
Priced at just 458 million VND and accompanied by a range of benefits, the VinFast VF5 offers easy accessibility to consumers, rivaling the current A-class models on the market. However, its features and interior space exceed expectations.
[CAR REVIEW] User Reviews of VinFast VF 9: Stylish, Luxurious, Smooth Ride, and Perfect for Families
When it comes to the VinFast VF 9, users see it as a spacious, modern family car that offers a friendly user experience. However, for the driver, there are a few areas that could use some improvement, although the overall driving experience is still emotionally enriching.
[CAR REVIEW] Wuling Mini EV: Affordable, Compact, Convenient, but…
Even though it is only sold in its home country, China, the Wuling Mini EV has quickly surpassed the Tesla Model 3 to become the world’s best-selling electric car thanks to its affordable price and compact size. Expected to be available from late June 2023, will this model be successful in Vietnam?
