Ford Vietnam Receives First-Class Labor Medal, Sets Record Sales in 2023

The ceremony was attended by representatives of the leadership of central and local agencies, including the Provincial Party Secretary of Hai Duong province, Deputy Ministers of Ministries of Planning and Investment, Industry and Trade, Transport, the US Ambassador to Vietnam and Ms. Kay Hart, Chairman of Ford International Markets Group, along with many partners.

Journey rewarded with the First-Class Labor Medal

Ford Vietnam was honored to receive the First-Class Labor Medal from the Vietnamese government approved by the State President. This is a great recognition for Ford’s 28 years of operation in the Vietnamese market, with outstanding achievements in production, business, and significant contributions to the socio-economic development of the local community. This award also serves as evidence for Ford’s long-term investment commitment focusing on Human Development, Products, Dealer Systems, Customer Experiences, and Community Support in Vietnam.

Along with this honor, the achievements in 2023 are also a proud milestone as Ford Vietnam received the commendation from the Minister of the Ministry of Planning and Investment for excellent performance in attracting foreign investment in Vietnam.

The forefront brand of innovation and development

In 2023, Ford Vietnam set a new sales record with over 38,300 vehicles sold, accounting for 10% of the market share. Ford continues leading the market in the pickup segment with the Ford Ranger accounting for 76% market share, leading the mid-size SUV segment with 65% market share, and the light commercial vehicle segment with 62% market share.

With top priorities in improving quality, Ford Vietnam continuously upgrades its dealer network to meet the increasing demands of customers. The nationwide network of 43 dealerships is creating over 5,000 jobs. Ford has been improving in providing a convenient journey for customers from selecting, purchasing to owning Ford products. A series of new service initiatives have also been actively implemented in recent years such as Online Service Booking, Vehicle Pickup and Delivery, FordPass, etc.

With the trust that Vietnamese customers have given to Ford over the past 28 years, Ford has become one of the largest contributors to the provincial budget of Hai Duong province.

Alongside significant contributions to the local budget, Ford Vietnam strives to create employment opportunities for local workers, especially in Hai Duong province. Currently, Hai Duong workers account for 90% of the factory’s labor force, and 20% of the company’s workforce are female workers.

In recent years, Ford Vietnam has actively contributed to social responsibility activities such as providing scholarships, creating playgrounds and libraries for children, emergency relief in pandemics, and promoting traffic safety. The Ford Driving Skills for Life program, which we have been carrying out for the past 16 years, has provided free training for over 17,000 drivers nationwide.

TH (Tuoitrethudo)