Mitsubishi Triton and Xforce 2024 Win iF Design Awards

Recently launched, Mitsubishi's latest models, the Triton and Xforce 2024, have garnered high praise from industry experts for their stylish design. In fact, both the Triton and Xforce have received the prestigious iF Design Award 2024 in the product design category. Despite being newcomers, these vehicles showcase a fresh and innovative approach to automotive design.

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The iF Design Awards is one of the top three international design awards in the world, alongside Germany’s Red Dot Award and the International Design Excellence Award (IDEA) in the United States. This year, the iF Design Awards 2024 attracted around 11,000 submissions from 72 countries and were evaluated by a jury of 132 international design experts. Each design was evaluated based on five criteria: idea, form, function, differentiation, and impact.

Seiji Watanabe, Head of Design at Mitsubishi Motors, said: “We are truly honored to receive one of the world’s most prestigious design awards for two brand-new models that we have introduced in this fiscal year. Each model showcases a unique personality in a distinct form: Triton portrays boldness, while Xforce has a sleek and agile appearance – combining the strength and distinctive design of Mitsubishi Motors.”

The all-new Mitsubishi Triton was introduced in July 2023 and arrived in the Philippines in January 2024. The truck is available in 7 variants, with a starting price of 1,134,000 PHP (equivalent to 20,111 USD). The pickup not only features a more stylish exterior and interior but also comes with more standard features and an updated 2.4L engine capable of producing up to 204 PS and 470 Nm of torque.

Meanwhile, the Mitsubishi Xforce 2024 was introduced to the Vietnamese market at the beginning of 2024 with impressive design, superior convenience, and most importantly, a price that is highly favored by many users, starting from 599 million VND.

Trang Nguyen (Forum.autodaily.vn)

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