Omoda & Jaecoo to Open Assembly Plant in Southeast Asia

Omoda & Jaecoo are planning to build a new electric car factory in Rayong, Thailand.

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According to Bangkok Post, production will begin in 2025 and initially the factory will produce cars for the domestic and ASEAN markets. Chery plans to turn Rayong into a global export base, supplying to the Indian and Middle Eastern markets.

“We plan to divide our production activities into two stages. In the first stage, starting in 2025, the annual production capacity will reach 50,000 units. This figure will increase to 80,000 units per year by 2028,” said Qi Jie, Deputy CEO of Chery International for Southeast Asia.

EV3.5 is Thailand’s electric vehicle promotion program, including subsidies, import tax reduction, and special consumption tax reduction to boost electric vehicle production and sales from 2024 to 2027. Chery’s parent company is expected to finalize investment details next month – the fund will focus on land acquisition, factory construction, and electric vehicle charging infrastructure development.

Currently, O&J’s cars will be fully imported from China, with a sales target of 6,000 units this year for the Omoda C5 EV (Chery Omoda E5 in Malaysia) and the plug-in hybrid Jaecoo 7. The company plans to establish 35 showrooms, including 20 showrooms located in the capital city of Bangkok.

In the Vietnamese market, J&O is also preparing to launch in 2024 with 3 models: Omoda C5, Omoda S5, and Jaecoo 7.

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