“The Nation’s Little Sister” Kim You Jung is the New Brand Ambassador for VinFast VF 5, the “People’s Car”, in Indonesia and Thailand

"Choosing the 'national little sister' Kim You Jung as the brand ambassador for VinFast VF 5 in Indonesia and Thailand is a strategic move by the Vietnamese automotive manufacturer. With her immense popularity and endearing image, Kim You Jung will undoubtedly help VinFast connect with customers in Southeast Asia on a deeper level."

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On July 6, 2024, VinFast announced that actress Kim You Jung is now the official brand ambassador for the VF 5 model in the Indonesian and Thai markets.

The beautiful actress, Kim You Jung, is the international face of the VF 5 line.

Prior to this, the VinFast Thailand fan page also teased this information with a behind-the-scenes video of Kim You Jung posing with the new colors of the A-segment electric car.

On the social media page, Kim You Jung 김유정 Vietnam Fanpage, Pham Quynh Anh exclaimed: “Our ‘baby’ is so cute!” Meanwhile, Mimosa Uyên commented: “VinFast knows how to pick their representatives.” The news of VinFast choosing Kim You Jung as the brand ambassador for VF 5 has been well-received by her fans.

The dynamic image of the actress alongside the VF 5.

In the released video, Kim You Jung shared: “This is the first time I’ve become a brand ambassador for a car, and I’m very happy about this collaboration.”

Observers believe that VinFast’s choice of Kim You Jung as the ambassador for VF 5 is a smart move. In Southeast Asia, Kim You Jung is a familiar face thanks to her successful roles in popular dramas such as The Moon Embracing the Sun, Hwang Jin Yi, and Dong Yi. Especially in My Demon, she received praise for her impressive and emotional performance.

The combination of VF 5 and actress Kim You Jung has particularly delighted young customers at home and abroad.

Nicknamed the “national little sister” and the “global first love,” Kim You Jung is an idol for many young people in Southeast Asia. Choosing a young and influential figure as the brand ambassador for VF 5 in Indonesia and Thailand shows that VinFast is aiming to conquer the young customer segment in Southeast Asia and globally.

The diverse range of colors easily captivates young users of the Vietnamese car brand.

In parallel, the Vietnamese carmaker has added four new advanced colors to the “national car” VF 5: Yellow, Pink-Purple, Light Blue, and Light Green, in addition to the basic colors of Gray, Red, Blue, and White. Customers can also create their own custom colors. This strategy makes the “2024’s Most Economical Car” more accessible and trendy for the majority.

  • Free advanced color selection (normally VND 10 million) and custom color (normally VND 20 million)
  • Additional VND 10 million gift
  • Free parking for up to 5 hours at all Vingroup’s parking lots until July 1, 2026
  • Free charging at V-GREEN stations until July 1, 2025
  • Priority parking at Vingroup’s service facilities
  • Exclusive service lane when using Vingroup’s ecosystem services
  • Free charging and parking at Vinhomes parking lots
  • Support of up to VND 10 million for home charger installation and VND 900,000/month for charging costs (for home charging)
  • Priority parking allocation for apartment residents
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