On September 6, 2024, Ford announced new incentives for its vehicles for the month. From September 11 to September 30, 2024, Ford vehicles will receive support for up to 100% of the registration fee.
| Model | Version | State Incentive | Brand Incentive | Value of Brand Incentive |
| Ford Ranger | XLS 4×2 | 50% registration fee | 50% registration fee | 21,210,000 |
| XLS 4×4 | 50% registration fee | 50% registration fee | 23,280,000 | |
| Sport | 50% registration fee | 50% registration fee | 25,920,000 | |
| Wildtrak | 50% registration fee | 50% registration fee | 29,000,000 | |
| Stormtrak | – | 50% registration fee | 32,000,000 | |
| Raptor | – | 18,000,000 | 18,000,000 | |
| Ford Territory | Trend | 50% registration fee | 50% registration fee | 39,950,000 |
| Titanium | 50% registration fee | 50% registration fee | 44,450,000 | |
| Titanium X | 50% registration fee | 50% registration fee | 46,450,000 | |
| Ford Everest | Ambiente | – | 100% registration fee | 109,900,000 |
| Sport | – | 22,000,000 | 22,000,000 | |
| Titanium 4×2 | – | 22,000,000 | 22,000,000 | |
| Titanium 4×4 | – | 22,000,000 | 22,000,000 | |
| Ford Explorer | Red, Green | – | 50% registration fee | 104,950,000 |
| White, Black | – | 50,000,000 | 50,000,000 |
Incentive program of Ford Vietnam in September 2024 (unit: VND).
Specifically, the Ford Ranger received a 50% registration fee incentive in September 2024 for 6 versions, including XLS 4×2, XLS 4×4, Sport, Wildtrak, and Stormtrak. The incentive value of these versions ranges from 21 to 32 million VND.
In addition, the XLS 4×2, XLS 4×4, Sport, and Wildtrak versions also enjoy a 50% registration fee incentive from the state for domestically produced and assembled vehicles. In other words, these versions will be supported with 100% of the registration fee this September.
Meanwhile, the Stormtrak version, being imported from Thailand, does not have the 50% registration fee incentive from the government. The Raptor version will have a brand discount of 18 million VND.
Next is the Ford Territory, with a 100% registration fee incentive in September, including both brand and state support. The incentive value of this C-SUV model ranges from 80 to 92 million VND in 3 versions.
For the Ford Everest line, the standard Ambiente version receives a 110 million VND brand discount on the registration fee. The Sport, Titanium 4×2, and Titanium 4×4 versions of this mid-sized SUV receive a 22 million VND cash gift.
Finally, the Ford Explorer offers a 50% registration fee incentive worth 105 million VND for the red and green versions. For the white and black versions, the car is gifted with 50 million VND by the brand.
Moreover, from September 9 to September 19, 2024, Ford officially launched a lucky draw program at all dealerships nationwide. Accordingly, customers who sign contracts and make deposits to buy cars during this time through online channels or directly at any authorized dealership of Ford Vietnam can participate in the program. Each customer receives 1 lucky draw code equivalent to 1 car purchase contract. Customers can sign multiple Ford car purchase contracts to receive multiple participation codes.
| Category | Prize | Value (VND) | Quantity | Total Value (VND) |
| First Prize | Refund | 99,000,000 | 1 | 99,000,000 |
| Second Prize | 69,000,000 | 9 | 621,000,000 | |
| Third Prize | 59,000,000 | 9 | 531,000,000 | |
| Fourth Prize | 49,000,000 | 9 | 441,000,000 | |
| Fifth Prize | 39,000,000 | 19 | 741,000,000 | |
| Sixth Prize | 29,000,000 | 19 | 551,000,000 | |
| Seventh Prize | 19,000,000 | 19 | 361,000,000 | |
| Eighth Prize | 9,000,000 | 14 | 126,000,000 | |
| Total | 99 | 3,471,000,000 |
In July 2024, Ford sold a total of 3,150 vehicles to Vietnamese customers. Of which, the best-selling was the Ford Ranger with 1,276 units sold, leading the pickup truck segment. Similarly, the Ford Everest was also the “sales king” of the D-SUV segment with 951 units sold. Cumulatively in the first 7 months of this year, Ford Vietnam owns a sales volume of 20,801 units, mainly contributed by Ranger, Everest, and Territory.
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