An increasing number of automakers are implementing resale bans within the first 18 months of ownership, and Ferrari is no exception with their Purosangue customers. A Ferrari dealer has sued the owner of a Purosangue for reselling the car shortly after purchase.
Last year, Ferrari announced that the Purosangue model was sold out until 2026, making it the Italian brand’s hottest product. Ferrari only produces between 2,200 and 3,000 Purosangues annually. With low production numbers and high demand, it’s no surprise that the pre-owned car market is thirsty for this model. To maintain the exclusivity of the Purosangue and ensure the cars go to those who intend to use them, Ferrari has imposed strict purchasing terms. All customers are prohibited from reselling their vehicles within the first 18 months of Purosangue ownership.
However, one Ferrari Purosangue owner completely ignored this restriction and resold the car. Specifically, a Houston, US-based Ferrari dealership has filed a lawsuit against Todd Carlson for breach of the sales contract.
According to the lawsuit filed in Harris County Court, the dealership stated that Todd Carlson signed an agreement before making his initial deposit, which included strict terms to curb Purosangue resale.
As per the agreement’s terms, Carlson granted Ferrari Houston the right of first refusal to buy back the vehicle if he intended to sell it within 18 months of taking delivery in June 2024, according to Carbuzz. The contract also stipulated that if Todd Carlson refused the deal and sold the Purosangue to a third party outside the dealership within the first 18 months of ownership, he would have to pay Ferrari or the dealership the full “profit” amount, along with legal fees. The case has yet to go to court, but it appears that the law favors Ferrari, along with Purosangue owners who genuinely want the opportunity to buy and own the first and only SUV of the Italian “prancing horse” brand.
TT (Tuoitrethudo)
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