As the largest auto-moto exhibition in Vietnam, the Vietnam Auto & Moto Show – Vietnam Motor Show 2024 (VMS 2024) – attracted the attention of a large number of users. More than just an exhibition and launch event for new vehicles, VMS 2024 also featured captivating activities at individual booths and outdoor areas. Over the course of the 5-day event, in addition to the booths of automotive and motorcycle brands, there were also fascinating performances by various companies.
The combination of vehicles and technology presented by the manufacturers provided visitors with the most intuitive view of the future of the automotive and motorcycle industries in Vietnam.
Numerous Impressive Light and Sound Shows
On the first day, the exhibition welcomed thousands of visitors and received remarkable support from hundreds of media agencies. The highlight of this year’s exhibition was the range of electric vehicles and green technology on display, underscoring the industry’s commitment to a sustainable future.
With the theme “Technology Opens the Green Future”, participating brands presented captivating performances with a futuristic flair. Each booth featured attractive light and sound shows that accentuated the exhibited vehicles.
Not only did these performances closely follow the main theme of this year’s VMS, but they also showcased the unique lifestyle associated with each displayed model. For instance, Mitsubishi, despite not launching any new models at VMS 2024, impressed visitors with an introductory booth presentation that embodied the spirit and core values of their lineup, targeting a diverse range of customers.
Yamaha also delivered a technology-focused performance, where attendees witnessed the capabilities of vehicles that could recognize their owners, self-transform, self-drive, and self-balance without any throttle operation. These products not only served as displays but also symbolized Yamaha’s vision and goals for a modern future with new energy technology and artificial intelligence.
Meanwhile, Toyota, GAC Motor, MG, and other brands captivated audiences with their impressive performances and stunning models, with the spotlight firmly on their featured vehicles.
The exhibition also showcased prominent motorcycle and large-displacement bike models from brands like Harley-Davidson, Triumph Motorcycles, KTM, and SYM Vietnam, each presenting unique features that cater to different customer segments.
A Multitude of Premium Experiential Activities
Vietnam Motor Show 2024 boasted a large scale and total space, with a display area of nearly 25,000 square meters. The outdoor area hosted displays from three prominent brands: Subaru, Honda, and Yamaha Motorcycle, along with interactive test drive activities. Interested individuals could register for test drives at the brands’ reception areas to experience the vehicles firsthand.
The exhibition offered unique performances and experiences, such as the MG TEST-DRIVE, where participants could test-drive MG’s commercial vehicles, and Subaru’s unique obstacle course test drive with their latest models and core technology experiences.
In addition to enjoying the performances, visitors could also explore interactive experiences through AR Filter technology, which provided a virtual interactive space, and Bullet Time photography, capturing dynamic images with a fascinating time-freeze effect.
Vietnam Motor Show 2024, as the annual flagship event for Vietnam’s automotive and motorcycle industries, marked an important milestone, reflecting the innovation and continuous development of brands in the context of globalization and sustainability.
The event showcased superior technological solutions, contributing to the sustainable development of Vietnam’s transportation sector. It promised memorable experiences, igniting not only passion but also inspiration for future generations.
Throughout the 5-day Vietnam Motor Show 2024, automotive brands organized special performances, introducing new models and advanced technologies at various time slots. Visitors could purchase tickets directly at the Saigon Exhibition and Convention Center (SECC) or through the official website.
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