[VMS 2024] Vietnam Motor Show: The Apex of Automotive Tech Displays

Alongside the displays and launches of new vehicles, VMS 2024 also features engaging activities within the booths and outdoor areas. Over the course of five days, in addition to the automotive and motorcycle brands’ booths, there will be captivating performances by various companies.

The combination of vehicles and technology presented by the exhibitors offers visitors a vivid glimpse into the future of Vietnam’s automotive and motorcycle industries.

Spectacular Audio-Visual Performances

On the first day, the exhibition welcomed thousands of visitors and received tremendous support from hundreds of media outlets. This year’s highlight is the array of electric vehicles and green technology on display, underscoring the industry’s commitment to a sustainable future.

With the theme “Technology Opens the Door to a Green Future,” participating brands delivered impressive performances with a futuristic flair. Each booth featured captivating audio-visual shows that accentuated the exhibited vehicles.

Not only did the performances adhere closely to this year’s VMS theme, but they also showcased the unique lifestyle associated with each displayed vehicle. For instance, Mitsubishi, despite not launching any new models at VMS 2024, presented an impressive booth introduction that embodied the spirit and core values of their lineup, targeting a diverse range of customers.

Yamaha, on the other hand, offered a technology-rich performance where visitors witnessed the capabilities of vehicles that could recognize their owners, transform, self-drive, and self-balance without throttle operation. These products not only served as displays but also symbolized Yamaha’s vision and goals for a modern future, incorporating new energy technologies and artificial intelligence.

Meanwhile, brands like Toyota, GAC Motor, and MG also presented captivating performances with impressive models, with the focal point of their booths being the highlighted vehicles.

The exhibition also showcased prominent motorcycle and large-displacement bike models from brands like Harley-Davidson’s CVO Road Glide ST, Triumph Motorcycles’ renowned Bonneville range in new 2025 editions with unique and striking color schemes, KTM’s 890 ADVENTURE R, a premium new-generation off-road warrior, and SYM Vietnam’s Priti 125 scooter, designed to captivate young female customers.

Exclusive Experiential Activities

Vietnam Motor Show 2024 boasts a large-scale setup with a total area of nearly 25,000 square meters, including an outdoor space featuring displays by three prominent brands: Subaru, Honda, and Yamaha Motorcycle, along with interactive test drive activities. Interested individuals can register for test drives at the brands’ welcome areas to experience the vehicles first-hand.

Distinctive performances and experiences include the MG TEST-DRIVE, where participants can try out MG’s commercial models, Subaru’s unique obstacle course test drives with their latest vehicles, and the opportunity to explore Subaru’s four core technologies.

In addition to enjoying the performances, visitors can also engage with AR Filter technology, interact in a virtual space, and capture memorable bullet time photos with a time-stopping effect.

Vietnam Motor Show 2024 is not just the industry’s largest annual event in Vietnam but also signifies a significant milestone, reflecting the brands’ innovation and development in the context of globalization and sustainability.

The event will continue to be a platform for cutting-edge technological solutions, fostering the sustainable development of Vietnam’s transportation sector. It promises to deliver memorable experiences, igniting passions and inspiring future generations.

Throughout the five-day event, automotive brands will host special performances, introduce new models, and showcase advanced technologies at various time slots. Visitors can purchase tickets directly at the Saigon Exhibition and Convention Center (SECC) or through the official website.

Official information about the exhibition will be updated on the websites www.vietnammotorshow.vn and https://www.facebook.com/MotorShowVN, as well as the event’s official fan pages: https://www.facebook.com/VietnamInternationalMotorShow/  and https://www.facebook.com/MotorShowVN.

Thai Son (Tuoitrethudo)