Honda Thanks Day 2024: Experience the Journey of Honda within Hanoi’s Cultural History

The annual Honda Thanks Day event was organized at Hoan Kiem Lake Walking Street, Hanoi, on November 30 and December 1, 2024, to show appreciation to its valued customers. It served as a token of gratitude to all those who have supported the brand and its products throughout the years.

Hanoi seamlessly blends classical values with a modern pace of life, creating a unique space where Eastern and Western cultures meet. This fusion gives the city a distinct ambiance—both serene and vibrant—making every moment spent there special and emotionally charged.

By holding Thanks Day 2024 in this thousand-year-old cultural city, HVN aims to celebrate not only the capital’s rich culture but also the deep connection between the people of Vietnam and Honda vehicles. These vehicles have been faithful companions through various historical periods, contributing to the country’s continuous development and innovation.

Notable programs and activities during the event included:

An exhibition area showcasing Honda’s full range of products, including automobiles, motorcycles, and power equipment, intertwined with the cultural and historical essence of Hanoi: the Flower Village and the Hoan Kiem District Historical Display; Honda Street, a vibrant complex of vehicles and entertainment, showcasing the brand’s modern urban style and environmentally friendly products; and Heritage Street, commemorating the 20-year journey of preserving Hanoi’s ancient quarter and showcasing the cultural refinement of the city’s history.

Diverse experiences with Honda products, such as test drives, safe driving activities for children, helmet decoration, and vehicle modification.

Immersive artistic performances featuring music competitions, street dancing, painting, cosplay, and culinary and fashion booths from well-known brands.

Two electrifying music shows with performances by popular singers like Soobin Hoang Son, Phuong Ly, Quan AP, Thieu Bao Tram, and HurryKng.

Daily golden hours with valuable prizes, including two Honda LEAD ABS scooters, two classic Wave Alpha motorcycles, Samsung phones, JBL speakers, generators, and much more.

HVN presented a novel exhibition and experience space at Thanks Day 2024, blending tradition with modernity. This space captured the intersection of Hanoi’s ancient cultural nuances with the dynamic spirit of the capital, creating a multi-faceted event.

Honda’s products were displayed in three areas, each reflecting the distinct cultural beauty of Hanoi, past and present. The Flower Street area showcased the city’s four seasons, along with a historical display of Hoan Kiem District. This was followed by Honda Street, a vibrant complex reflecting modern urban style and showcasing electric vehicles, symbolizing future development goals. Lastly, the Heritage Street area celebrated the 20-year journey of preserving the ancient quarter and traditional craft villages, featuring folk activities and showcasing the brand’s commitment to sustainability.

As visitors entered the event, they were enveloped in the vibrant, romantic, and fragrant atmosphere of the Flower Street area, reminiscent of the charming Hanoi of the past. Here, Honda Vietnam invited guests to reminisce about the brand’s 28-year journey and the products that have become a part of the daily lives of Hanoi residents. It was a perfect opportunity to relive cherished memories in the heart of the beloved capital.

Continuing on the exploration journey, Honda Thanks Day 2024 took guests to Honda Street, a complex area dedicated to the modern youth, where the past meets the future. Honda presented a diverse collection of products, from scooters and sports motorcycles to large-displacement models and the latest Honda automobiles. This area reflected the dynamic, diverse, and modern styles of today’s youth and the evolving spirit of a new Hanoi. Additionally, a corner displayed products with future-oriented messages and trends, including environmentally friendly electric vehicles such as the ICON e: motorcycle, CUV e:, and CR-V and Civic e: HEV automobiles. This space showcased Honda’s commitment to a sustainable future through advanced electrified products and carbon-neutral technology solutions.

After experiencing the vibrant Flower Street and the dynamic Honda Street, visitors explored the traditional cultural nuances of Hanoi in the Heritage Street area. This space commemorated the 20-year journey of preserving the ancient quarter of Hanoi and celebrated the brand’s respect for traditional cultural values. Here, guests relived the vibrant atmosphere of the 36 ancient streets and traditional craft villages of Hanoi, witnessing the preservation and promotion of long-held cultural values. Honda’s products were showcased as part of the cultural fabric of the city, both past and present, reflecting the deep trust and affection of the local community. The brand’s commitment to continue this journey of preservation and contribution to the city’s prosperous development was emphasized.

The Honda collection exploration didn’t merely involve visiting distinctive spaces; the “Honda Crossroads of the Times” also offered opportunities to test-drive select motorcycle models, experience safe driving activities for children, decorate helmets, and modify vehicles.

In addition to these vehicle-related activities, Honda Thanks Day 2024 provided a captivating entertainment space, catering to all ages. It was a festive playground for families and friends to enjoy together during the weekend.

A unique aspect of this year’s event was the fusion of entertainment and cultural activities. Guests were free to participate and interact with fellow enthusiasts during gatherings of big bike lovers, skateboarders, sketch artists, and modern dancers. Additionally, various talent competitions were held, providing a platform for young people to discover their passions, unleash their creativity, and capture memorable moments.

The event also featured food, fashion, and automotive accessory booths offering a range of styles, from classic to contemporary, represented by well-known brands such as Phê la, Katinat, Thủy Tạ, Phở Thìn, and Giảng Café. Guests of all ages could indulge in exciting sports activities and engaging games like balance bike racing, fishing, and coloring. Creative activities and talent competitions in music and other arts further enriched the festive atmosphere, ensuring a fun-filled weekend full of memorable connections.

The vibrant musical backdrop and explosive nightly concerts added to the event’s allure, featuring performances by the energetic …, the captivating singer Phuong Ly, the charismatic Soobin Hoang Son, the charming Quan AP, rapper Ogenus, and other renowned names in the Vietnamese entertainment industry. Additionally, guests had the opportunity to meet and interact with professional racing stars from the Honda Racing Vietnam team.

Completing the Honda Thanks Day 2024 experience, guests were treated to two special “golden hours” during the event, where they could win exciting prizes through lucky draws. These included the highly coveted Honda LEAD ABS and classic Wave Alpha motorcycles, along with thousands of other attractive gifts.

To stay updated on the latest event information, follow the Honda Vietnam fanpage (https://www.facebook.com/HondaVietnam) and download the My Honda+ app.

TH (Tuoitrethudo)