British automotive brand Jaguar has recently unveiled a new logo and an updated visual identity, featuring a modern twist.
The iconic Jaguar emblem has been redesigned, now boasting a sleeker and more angular look compared to its predecessor.
Additionally, the brand name’s typeface has been refreshed, combining uppercase and lowercase letters to create a sense of “symmetry and minimalism.”
Jaguar has not disclosed when these new logos will appear on their vehicles, but the brand is set to unveil a new concept car at Miami Art Week on December 2nd.
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The upcoming electric vehicle is expected to deliver a maximum output of over 575 horsepower and offer a range of more than 430 miles on a single charge.
This rebranding initiative is part of Jaguar’s strategy to reposition itself in the market. The British brand aims to compete with the likes of Bentley and Maserati, targeting a higher segment than its previous rivals, BMW and Audi.
TH (Tuoitrethudo)
