The Mazda engineers had a “headache” when deciding whether each SUV model should have a distinct personality or a unified design. Ultimately, Mazda chose to implement a consistent style across its SUV range.
This decision led to the similar designs of their CX-60, CX-70, CX-80, and CX-90 models. To avoid internal competition, Mazda strategically categorized each SUV model for specific markets. For instance, the five-seater CX-60 is exclusively sold in Europe, Japan, Australia, and select markets, excluding the US. In contrast, the seven-seater CX-80 is offered in the same markets as the CX-60.
The North American market welcomes the seven-seater CX-90, while the CX-70, also available in North America, is configured as a five-seater. During a recent interview, Mazda representatives revealed their initial intention to design the CX-60 and CX-70 with a sportier, coupe-like silhouette. However, market analysis indicated that consumers prioritize cargo space over fashionable designs in an SUV. Thus, the current designs of these two models remain unchanged.
Beyond the stylistic considerations of the CX-60 and CX-70, Mazda’s design team actively discussed the wheelbase length of the CX-70. Ultimately, Mazda North America asserted its influence by advocating for the CX-70 and CX-90 to share the same 3,120 mm wheelbase.
The new Mazda SUV lineup caused particular confusion in Australia, as it is the only major market offering all four models. Despite their similarities, Mazda Australia’s marketing director, Alastair Doak, assured that dealers could explain and demonstrate the differences to help customers make informed choices.
“The Mazda6: Unleashing the Power of Choice”
The team at Mazda has an exciting proposition for its customers. They are offering the opportunity to develop a premium, rear-wheel-drive version of the beloved Mazda6, utilizing the same platform as the CX-90 SUV. This statement is a tantalizing prospect for fans of the brand, as it showcases the company’s willingness to adapt and create based on customer desires.
Mazda Confirms the Iconic SP Concept is Getting a Commercial Version
Mazda has big plans for the future, and it involves bringing the Iconic SP concept to life. In a recent announcement, the automotive leader confirmed that the concept, unveiled last year, will be making its way to commercial production soon. This news has the industry buzzing, as Mazda continues to push boundaries and innovate with its unique and dynamic designs.
The All-New Mazda EZ-6: The Electrifying Evolution of the Iconic Mazda6 Unveiled This Week.
The Mazda EZ-6 is an innovative vehicle that comes in two distinct powertrain options: a fully electric model and an extended-range electric vehicle (EREV) variant. This versatile offering showcases Mazda’s commitment to providing sustainable and efficient transportation solutions without compromising on performance and style. With the EZ-6, Mazda is taking a significant step forward in the world of electric mobility, offering consumers a choice that suits their needs and contributes to a greener future.
The Ultimate SUV Showdown: Ford Explorer vs. Volkswagen Teramont X vs. Hyundai Palisade – Who Reigns Supreme in Vietnam?
Spaciousness, comfort, and agility across diverse terrains are paramount considerations for car buyers. Full-size SUVs tick all these boxes and more, making them the ideal choice for those seeking a vehicle that excels in these areas.
Captivating Car Costs: Mazda Users Now Paying for Previously Free Services
From late September, Mazda users in select markets will have to pay a fee to access certain services that were previously offered for free by the automaker.
