VinFast’s Vice President of Global Sales Reveals the Company’s Strategy to Develop a Specialized Green Car Line for the Service Segment
Positioning the VF 3 as the “people’s car,” VinFast’s Vice President of Global Sales, Ms. Duong Thi Thu Trang, also revealed the company’s strategy to develop a specialized Green car line for the service segment and its plans to solidify VinFast’s number one position in the market by 2025.
An Upcoming Green Car Line for the Service Market
There have been rumors that VinFast is preparing to launch an electric vehicle smaller than the VF 3. What is the truth behind these rumors, Ms. Trang?
Yes, we will soon be introducing the M-Green, a model that is slightly more compact than the VF 3 and significantly more affordable. The “M” stands for “mini,” and this vehicle is designed to cater to service business customers, such as taxi companies or ride-hailing platforms.
The M-Green’s unique feature is its ability to optimize input and operating costs, with a design tailored to the mobility needs of the service market. In addition to the M-Green, we are also positioning the Green line as a dedicated choice for transportation services, including future models like the LimoGreen – a seven-seat electric MPV serving the needs of premium ride-hailing services.
Some taxi companies have purchased the VF 3 for their fleets due to its flexibility and attractive pricing. Why is VinFast introducing a smaller service-segment vehicle like the M-Green instead of capitalizing on the success of the VF 3?
Although both are small and affordable, the two car lines have distinct positioning and purposes. While the VF 3 is positioned as a stylish, fun, and versatile personal car, suitable as a second family car or a first vehicle for young people, the M-Green is designed and optimized from the outset for service operations, offering higher economic efficiency.
The VF 3 has its unique character and is positioned as a stylish and convenient personal car.
Our goal is for the VF 3 to become the people’s car, popularizing electric vehicles among the masses and serving as an exciting means of self-expression for its owners. In contrast, the M-Green will be the efficient and friendly companion of ride-service providers.
With the introduction of the M-Green, do you think the VF 3 will maintain its current level of appeal?
Each VinFast product has its unique positioning and is optimized for its target customer group. With its vibrant colors and distinctive design, the VF 3 will always be a focal point of style and character on the streets, representing a lifestyle choice. Meanwhile, the M-Green is poised to become the people’s car for taxi drivers and the transportation service market.
Goals for 2025
In 2024, VinFast not only achieved impressive sales records with the VF 3 but also made significant impacts with its other electric vehicle models, becoming the number one car brand in the market. What are VinFast’s goals for 2025, Ms. Trang?
Our primary goal is to maintain and further extend our lead as the number one car brand in the Vietnamese market. Internationally, we aspire to become a well-known electric vehicle brand in key markets such as North America, Europe, and Southeast Asia.
We are continuously researching and developing breakthrough products that offer superior value to our customers. With our experienced team and long-term strategy, I am confident that VinFast will achieve these goals.
What are VinFast’s plans to further expand its influence in the international market?
We are actively investing in our distribution network, electric charging infrastructure, and after-sales service in international markets. Simultaneously, VinFast is collaborating with leading partners to develop advanced technologies, aiming for our products to be among the leaders in the global electric vehicle segment, not just competitors.
VinFast boasts a comprehensive product range, covering all segments.
VinFast is not just an electric vehicle brand, but also a symbol of innovation and the aspirations of the Vietnamese people. We are proud to take our brand story global and contribute to shaping a greener future for transportation.
Thank you for your time, Ms. Trang!
TH (Tuoitrethudo)
Electric Vehicle Revolution: VinFast Unveils Plans for a Smaller Electric Vehicle, Tailored for Ride-Sharing and Taxi Services
The new electric model from VinFast, named the M-Green, is a smaller and more affordable version of its predecessor, the VF3. This sleek and stylish car is set to revolutionize the electric vehicle market, offering a compact and cost-effective option without compromising on performance or style. With its cutting-edge technology and eco-friendly credentials, the M-Green is poised to become a popular choice for environmentally conscious consumers seeking a practical and efficient mode of transportation.