The automotive industry is ever full of surprises, and Ford’s November sales figures are no exception. With a combined sales growth of 14.3% for Ford and Lincoln year-over-year, totaling 166,373 vehicles, it appears Ford is on an upward trajectory.
Even the year-to-date figures look promising, up 4.6% with 1,887,301 vehicles sold so far compared to 1,803,569 in the same period in 2023. But, as usual, the devil is in the detail, especially when you dig into the performance of individual models. There’s a surprise in store as sales of the F-150 Lightning and Mustang ICE sports car plummet, while certain electric vehicles surge ahead.
Electric and Hybrid Vehicles See the Strongest Growth, But ICE Still Dominates
Blue Oval’s electric vehicle game, while still finding its feet, witnessed a solid increase in November. Ford delivered 10,821 electric vehicles, marking a 20.8% rise year-over-year.
So far, electric vehicle sales are up 35.7%. In terms of hybrids, the picture is even brighter. Combined hybrid sales rose 18.5% in November to 14,351 units, with a whopping 42% increase year-to-date.
Meanwhile, internal combustion engine (ICE) sales remain the backbone of Ford’s portfolio, holding steady with a 14.3% increase in November. It still accounted for 84% of total sales last month and 86% year-to-date, despite their overall growth being far more modest at just 0.6% year-to-date.
Highlights and Headaches
Mustang Mach-E had a stellar month, with sales surging 38.3% to 5,938 units, possibly due to year-end deals and rumors of the $7,500 federal EV tax credit ending with Trump taking office.
But the same can’t be said for the F-150 Lightning, which continued its downward trend with sales down 17.1% to 3,643 vehicles. This follows a worrying 50% drop the previous month, prompting Ford to announce a production halt until 2025.
And then there’s the Mustang, the last remaining muscle car, whose sales plummeted a staggering 45.1% in November to just 2,355 units, despite having virtually no remaining competition in this segment after the Dodge Challenger and Chevy Camaro bowed out.
Year-to-date, Mustang is down 5.4% with 41,528 sold. Perhaps the price hike wasn’t the smartest idea after all?
In November last year, Mustang Mach-E and ICE Mustang sales were neck-and-neck (4,294 vs. 4,293). However, this November, the Mach-E electric model outsold its gasoline-powered namesake by more than 2.5 times.
Lincoln’s Quiet Comeback
While Ford’s traditional models are a mixed bag, Lincoln is quietly gaining traction with its comeback story. Although the brand’s sales of 98,158 vehicles this year won’t astound the world, they represent a solid 28.4% growth year-over-year.
November was even more impressive, with sales surging 48.7% to 9,279 vehicles. Every Lincoln model recorded an increase, with Nautilus leading the way with a 103.2% jump, followed by Aviator with an 85.7% rise.
Nautilus, in particular, is shaping up to be Lincoln’s MVP this year, with 32,477 deliveries as of November, up 48.6% year-over-year. It appears Lincoln’s strategy is finally paying off, although it’s still flying under the radar for now.
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