The Great Hyundai Experience Day 2024: A Vibrant Festival of Gratitude for Customers, Filled with the Colours of the South.

In recent years, brands in the market, including car manufacturers, have been gravitating towards their customers through brand experience activities and events.

These events not only provide an opportunity for companies to introduce their products but also allow customers to experience and understand the value that the brand offers. Through activities such as test drives, exhibitions, and artistic performances, customers can directly interact with the products and services. This creates a lasting impression and builds a strong connection between the customer and the brand. Moreover, these events foster a community among customers, providing a platform for them to connect, interact, and share their experiences.

Hyundai Experience Day is an annual event organized by HTV as a token of appreciation for their loyal customers. This year, the event was held for the second time, now in Ho Chi Minh City, following its successful debut in Hanoi. With the theme “Breakthrough Limits,” the two-day program captivated participants with its unlimited creative experiences, sparking excitement among attendees. Over the course of the event, more than 15,000 customers registered and actively participated in the various activities.

One of the highlights was the gymkhana activity, which attracted 136 drivers who showcased their driving skills, along with 480 people who got to experience hot air balloon rides. The vibrant music festival drew nearly 6,000 attendees, creating an electrifying atmosphere with performances by renowned artists like Trúc Nhân, Isaac, Erik, Rhyder, Lâm Bảo Ngọc, and Mỹ Mỹ. Several lucky customers also walked away with amazing prizes, including an iPhone 16 Pro Max, which was presented by the artists themselves.

IONIQ 5 N Drift Spec: The Star of the Show

Undoubtedly, the center of attention at the event was the IONIQ 5 N, Hyundai’s most powerful high-performance electric vehicle. With a breathtaking drift performance by a professional driver, the IONIQ 5 N Drift Spec showcased its immense power and impressive handling capabilities. Customers were thrilled to be part of the experience, feeling the speed and precision of the vehicle as it navigated through each turn.

The excitement didn’t end there, as the IONIQ 5 N also stole the show during Rhyder’s performance with an impressive tire-burning stunt. This unique collaboration between a musical performance and a drift exhibition was a first for a music event in Vietnam, embodying the youthful spirit of breaking through limits and igniting the atmosphere.

Elantra Gymkhana Competition: A Skillful Race

Alongside the IONIQ 5 N Drift Spec, the Elantra Gymkhana competition also captured the interest of many participants. With a specially designed race track and guidance from the exceptional racer Tong Dong Khue, drivers had the chance to demonstrate their agile and precise driving skills. The competition featured the Elantra N-Line and Elantra N models, offering exciting challenges and valuable prizes for those with outstanding performances.

Exploring the City from Above: Hot Air Balloon Rides

Another unique experience at the event was the hot air balloon rides. Customers had the rare opportunity to admire the panoramic view of Ho Chi Minh City from above, offering a fresh and captivating perspective. Thousands of people lined up for this activity, but due to safety considerations, the two hot air balloons could not accommodate everyone. Although some customers missed out on the ride, they still enjoyed witnessing the balloons soaring in the sky, creating a festive atmosphere.

The “Breakthrough Limits” Music Festival: An Unforgettable Night

With the theme “Breakthrough Limits,” the Hyundai Experience Day music festival became a pinnacle of entertainment, attracting nearly 6,000 attendees. The stage exploded with emotions as top artists like Trúc Nhân, Isaac, Erik, Rhyder, Lâm Bảo Ngọc, and Mỹ Mỹ delivered captivating performances. Each act took the audience on an emotional journey, inspiring them with a spirit of endless conquest and boundary-breaking.

The festival’s excitement peaked with a lucky draw, where dozens of customers received valuable gifts from the artists themselves. The highlight was a lucky customer who won an iPhone 16 Pro Max, symbolizing cutting-edge technology and innovation.

Impressive Exhibition and Experiential Spaces

The exhibition area showcased the full range of Hyundai automobiles, divided into passenger car and commercial vehicle zones. Additionally, Hyundai introduced environmentally friendly vehicles, such as pure electric EVs, reflecting a green living trend. For the first time in Vietnam, Hyundai Thành Công presented the N-Motorsport sports and Genesis luxury zones, offering customers a unique and elegant experience. Each display area was meticulously designed to match the personality of the products, providing customers with an unprecedented brand experience.

Attendees also explored the booths of official accessory brands like 3M, Shell, and Red & Blue charge, offering a wide range of high-quality options to enhance their vehicles. Beyond exhibitions, customers had the opportunity to test-drive various models and experience their distinctive features.

“Buy a New Car, Win a Beloved Car”: Hyundai Thành Công’s Heartfelt Gratitude

From October 1, 2024, to November 30, 2024, Hyundai Thành Công Vietnam launched a special lucky draw program for all customers who purchased vehicles from their 71 authorized dealers nationwide. With attractive prizes on offer, the program attracted more than 10,000 eligible entries, reflecting customers’ trust and support for the Hyundai brand.

The prize structure included:

03 Special Prizes: 03 Hyundai models – Custin, Venue, and Grand i10.

09 First Prizes: Side-by-Side Refrigerators.

15 Second Prizes: Smart 75-inch TVs.

30 Third Prizes: Air Purifiers.

The draw was conducted solemnly during the Hyundai Experience Day 2024 event, with the participation of representatives from southern region dealers and customers, ensuring transparency and fairness. Mr. Ngo Tien Dat, Deputy General Director of Hyundai Thành Công Vietnam, emphasized, “The ‘Buy a New Car, Win a Beloved Car’ program is our way of expressing our sincere gratitude to our valued customers who have accompanied and supported Hyundai throughout the year.”

The program not only offered valuable prizes but also served as a heartfelt thank-you from Hyundai Thành Công, fulfilling their commitment to putting customers first and delivering the best possible experiences.

TH (Tuoitrethudo)