The D-segment SUV market saw an impressive performance in November 2024, with all models experiencing positive growth. This success is attributed to attractive incentives offered by manufacturers, dealers, and the government, coupled with increased consumer demand during the year-end shopping season.
| No. | Model | Nov 2024 | Oct 2024 | Growth Rate | YTD 2024 |
| 1 | Ford Everest | 1,458 | 1,281 | +13.8% | 9,892 |
| 2 | Hyundai Santa Fe | 1,206 | 1,007 | +19.8% | 6,112 |
| 3 | Toyota Fortuner | 550 | 416 | +32.2% | 3,216 |
| 4 | Mazda CX-8 | 382 | 294 | +29.9% | 2,487 |
| 5 | Kia Sorento | 170 | 140 | +21.4% | 1,000 |
| 6 | Mitsubishi Pajero Sport | 83 | 58 | +43% | 656 |
| 7 | Isuzu mu-X | 32 | 23 | +39.1% | 215 |
D-segment SUV Sales Table for November 2024 (units: vehicles)
Ford Everest: 1,458 units sold
In November 2024, all D-segment SUVs in Vietnam witnessed improved sales compared to the previous month. However, the Ford Everest remained the top-selling model, with 1,458 units sold, reflecting a 13.8% growth rate. This SUV from Ford continues to dominate the segment.
Ford Everest
The impressive sales performance of the Ford Everest in November can be attributed to the attractive incentives offered by the manufacturer. For December 2024, the Everest also comes with official promotions. The Ambiente AT standard version receives a 50% discount on registration fees, amounting to VND 54.95 million. The other three versions, namely Sport, Titanium 4×2, and Titanium 4×4, come with cash incentives ranging from VND 15 million to VND 22 million.
While the Ford Everest may not be the most affordable option, with prices ranging from VND 1.099 billion to VND 1.545 billion for its six variants, it boasts strengths such as attractive design, spacious 7-seat interior, and comprehensive convenience and safety features.
Under the hood, the American SUV offers two diesel engine options, both with a 2.0L displacement. The first is a single-turbo engine that delivers a maximum output of 170 horsepower and a peak torque of 405 Nm, paired with a 6-speed automatic transmission. The second is a twin-turbo engine that generates 210 horsepower and 500 Nm of torque. This more powerful engine is mated to a 10-speed automatic transmission and is exclusive to the high-end models.
Hyundai Santa Fe: 1,206 units sold
The Hyundai Santa Fe maintained its position as the second best-selling model in the D-segment SUV category in November, with 1,206 units sold, reflecting a 19.8% growth rate.
Hyundai Santa Fe
Since its new generation launch in September 2024, the Hyundai Santa Fe has consistently achieved impressive sales figures. This can be attributed to its complete redesign, upgraded features, and improved engine performance.
The mid-size SUV now offers two engine options, both gasoline-powered, with the diesel option discontinued. The first is a Smartstream 4-cylinder, naturally aspirated 2.5L engine that produces a maximum output of 194 horsepower and a peak torque of 246 Nm. This engine is paired with an 8-speed automatic transmission and is available with either front-wheel drive or the HTRAC all-wheel-drive system.
The second engine option is a Smartstream 4-cylinder, turbocharged 2.5L engine that delivers 281 horsepower and 422 Nm of torque. This powerful engine is mated to an 8-speed wet dual-clutch automatic transmission and the HTRAC all-wheel-drive system.
The Hyundai Santa Fe is priced between VND 1.069 billion and VND 1.365 billion across its five variants.
Toyota Fortuner: 550 units sold
The Toyota Fortuner also experienced a successful November 2024, with 550 units sold, reflecting a 32.2% growth rate compared to the previous month.
Toyota Fortuner
The Toyota Fortuner is currently offered in five variants in Vietnam, with prices ranging from VND 1.055 billion to VND 1.35 billion. For this price, Vietnamese customers can expect notable features such as a 9-inch touchscreen infotainment system and wireless connectivity with Apple CarPlay and Android Auto.
The Toyota Fortuner is powered by three engine options: a 2.4L diesel, a 2.8L diesel, and a 2.7L gasoline engine. The respective performance figures for these engines are 147 horsepower/400 Nm, 201 horsepower/500 Nm, and 164 horsepower/245 Nm. These engines are paired with a 6-speed automatic transmission and either rear-wheel drive or a 4WD system.
Mazda CX-8: 382 units sold
The Mazda CX-8 maintained its position as the fourth best-selling model in the mid-size SUV segment, with a 29.9% growth rate, translating to 382 units sold. This performance is notable as November 2024 preceded the introduction of the updated CX-8 in the Vietnamese market.
Mazda CX-8
The updated Mazda CX-8 features design changes that align with the styling of the CX-5. Additionally, the interior has been upgraded with Nappa leather upholstery in a new Chroma Brown color, enhancing its premium appeal.
In terms of safety, the CX-8 now includes a tire pressure monitoring system and the i-Activsense advanced safety technologies package. This package introduces intelligent driving support features such as Cruising & Traffic Support for highway and congested traffic situations.
Unfortunately, the engine remains unchanged. The SUV is powered by a 2.5L naturally aspirated 4-cylinder gasoline engine that produces 188 horsepower and 252 Nm of torque. This engine is paired with a 6-speed automatic transmission. The 2.5 Luxury and 2.5 Premium variants feature front-wheel drive, while the 2.5 Signature AWD variant is equipped with an all-wheel-drive system.
The Mazda CX-8 is offered in three variants, including the 2.5 Luxury, 2.5 Premium, and 2.5 Signature AWD, with prices ranging from VND 969 million to VND 1.149 billion.
Kia Sorento: 170 units sold
The Kia Sorento sold 170 units in November 2024, reflecting a 21.4% growth rate. Despite this improvement, the Sorento remains towards the bottom of the D-segment SUV rankings.
Kia Sorento
The Kia Sorento stands out in the segment with the highest number of variants, twelve in total, and the highest price range, starting from VND 964 million to VND 1.499 billion.
Additionally, the Sorento offers an extensive range of engine options. The first is a Smartstream 2.5 MPI gasoline engine that produces 177 horsepower and 232 Nm of torque, paired with a 6-speed automatic transmission. The Smartstream D2.2 diesel engine generates 198 horsepower and 440 Nm of torque and is mated to an 8-speed dual-clutch transmission.
The third option is a hybrid powertrain that combines a 1.6L turbocharged gasoline engine producing 178 horsepower and 265 Nm of torque with an electric motor that delivers 60 horsepower and 264 Nm of torque. This setup is paired with a 6-speed automatic transmission.
Finally, the plug-in hybrid system features the same 1.6L gasoline engine but is paired with a more powerful electric motor that generates 90 horsepower and 304 Nm of torque, along with a 6-speed automatic transmission.
Mitsubishi Pajero Sport: 83 units sold
The Mitsubishi Pajero Sport stood out with the highest growth rate in the D-segment SUV category, achieving a 43% increase in sales, with 83 units sold.
Mitsubishi Pajero Sport
For December 2024, the Mitsubishi Pajero Sport does not have any official promotions, which is expected to impact its sales performance.
The Mitsubishi Pajero Sport is offered in two variants in Vietnam, with prices ranging from VND 1.13 billion to VND 1.365 billion. However, its less competitive pricing, coupled with a design and feature set that lags behind its rivals, has hindered its sales performance.
The SUV is powered by a 2.4L MIVEC diesel engine that delivers 178 horsepower and 430 Nm of torque. It is available with either rear-wheel drive or a 4WD system with a rear differential lock.
Isuzu mu-X: 32 units sold
The Isuzu mu-X was the lowest-selling model in the D-segment SUV category, with modest sales of 32 units, equivalent to a 39.1% growth rate.
Isuzu mu-X
The Isuzu mu-X is one of the most affordable options in the segment, with prices ranging from VND 911 million to VND 1.25 billion. However, its sales performance is hindered by its less appealing design and unremarkable features.
The Isuzu mu-X is powered by a 1.9L 4-cylinder diesel engine that produces 150 horsepower and 350 Nm of torque. In the highest-end variant, this engine is paired with a 6-speed automatic transmission and a 4WD system. The other variants feature rear-wheel drive.
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