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Ford Vietnam has announced a price adjustment for its popular C-segment SUV, the Territory, effective from the beginning of December, following the conclusion of the government’s registration fee discount program.
Specifically, the new selling price of the Ford Territory has been reduced to a starting point of 759 million VND, a uniform reduction of 40 million VND across all versions.
| Version | Old Price (million VND) | New Price (million VND) |
| Territory Trend | 799 | 759 |
| Territory Titanium | 889 | 849 |
| Territory Sport | 909 | 869 |
| Territory Titanium X | 929 | 889 |
With this adjustment, the Territory has narrowed the price gap with the segment-leading Mazda CX-5 (749-979 million VND) while also creating some distance from its competitors, such as the Kia Sportage (779-999 million VND), Mitsubishi Outlander (825-950 million VND), and Hyundai Tucson (769-979 million VND).
This move is expected to boost the Territory’s competitiveness in the urban SUV segment during the crucial year-end sales period.
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Ford Territory. Photo: Vinh Phuc |
The Ford Territory, introduced in late 2022 with three versions, quickly made an impact by achieving a sales milestone of over 1,000 units per month right from its launch.
In September 2024, the American automaker added the Territory Sport version to its lineup, featuring sporty exterior details, an electric trunk, and an in-cabin fine dust filtration system.
Throughout 2024, the Territory has consistently maintained its position as the second best-selling model in its segment. In the November sales report, Ford Vietnam delivered 1,256 Territory units, bringing the year-to-date total to 7,513 vehicles.
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