Ford F-Series takes the lead with a cumulative sales figure of 903,454 units, a 1.5% growth, capturing a 14.7% market share in the global pickup segment.
The US market remains dominant for the Ford F-Series, with Americans purchasing 763,940 units in 2024, a 1.8% increase. This extends the F-Series’ reign as the top-selling vehicle in the US for the 43rd consecutive year. Within the Ford family, the F-Series accounts for 37% of total sales. Since 1977, Ford has sold over 33 million F-Series trucks in the US alone.
In second place is the Chevrolet Silverado, a fellow American brand, with global sales of 639,889 units in 2024, mirroring Ford’s 1.5% growth.
The Silverado’s performance is largely attributed to the US market as well, with 560,264 units sold in 2024, a 0.9% increase. It is Chevrolet’s best-selling model in the US, contributing 32% to the brand’s total sales.
Toyota’s Hilux ranks third, with global sales of 513,427 units, despite an 8.1% decline. The Hilux is the world’s best-selling mid-size pickup in 2024, finding its largest market in Southeast Asia, with 176,043 units sold, although this represents a 10.1% decrease. The Hilux is also the top-selling model in the Southeast Asian market. In Australia, the Hilux sold 53,499 units, a 12.5% decline.
Ram Pick-Up takes fourth place, with a significant sales drop of 17.3% to 430,380 units. As a direct competitor to the Ford F-Series and Chevrolet Silverado, the Ram Pick-Up finds its largest market in the US, selling 373,120 units there, a 16% decline. It is Ram’s best-selling model in the US, accounting for 84.9% of the brand’s total sales in the country.
GMC Sierra, another full-size American pickup, ranks fifth with global sales of 367,379 units in 2024, a modest 0.6% increase. Unsurprisingly, the US is the primary market for the GMC Sierra, with 324,734 units sold there. This accounts for 52.8% of GMC’s total sales in the US.
In sixth place is the Ford Ranger, a familiar name to Vietnamese audiences. As a mid-size pickup competing with the Toyota Hilux, the Ranger sold 333,105 units globally, achieving a 12.3% growth. Southeast Asia, the US, and Australia are key markets for the Ranger. In 2024, Southeast Asian consumers purchased 70,769 Rangers, including 17,508 units sold in Vietnam. The US and Australian markets contributed 46,205 and 62,593 units, respectively, with the Ford Ranger claiming the top-selling model title in Australia for 2024.
Toyota Tacoma ranks seventh among the world’s best-selling pickup trucks in 2024, with global sales of 210,819 units, a 17.3% decline. As a competitor to the Ford Ranger, the Tacoma owes its position largely to the US market, with 192,813 units sold there. It is also the replacement model for the Toyota Hilux in the US.
Isuzu D-Max, a mid-size pickup from Japan, is the eighth best-selling model, with global sales of 202,587 units, a 20.4% decrease. Southeast Asia is the primary market for the D-Max, contributing 107,475 units to its total sales, although this represents a significant 57.4% drop.
Toyota has a third model in the top 10, the Tundra, a full-size pickup competing with the Ford F-Series, Chevrolet Silverado, Ram Pick-Up, and GMC Sierra. With global sales of 176,814 units in 2024, the Tundra achieved a remarkable 27.1% growth. Of these, 159,528 units were sold in the US, a 27.4% increase.
Rounding off the top 10 is the Ford Maverick, a compact pickup from Ford, with global sales of 165,203 units, an impressive 51.8% growth. The US market drives these sales, with 131,142 units sold there, a 39.4% increase.
| Rank | Model | Sales (Units) | Growth/Decline |
| 1 | Ford F-Series | 903,454 | +1.5% |
| 2 | Chevrolet Silverado | 639,889 | +1.5% |
| 3 | Toyota Hilux | 513,427 | -8.1% |
| 4 | Ram Pick-Up | 430,380 | -17.3% |
| 5 | GMC Sierra | 367,379 | +0.6% |
| 6 | Ford Ranger | 333,105 | +12.3% |
| 7 | Toyota Tacoma | 210,819 | -17.3% |
| 8 | Isuzu D-Max | 202,587 | -20.4% |
| 9 | Toyota Tundra | 176,814 | +27.1% |
| 10 | Ford Maverick | 165,203 | +51.8% |
The top 10 best-selling pickup trucks worldwide in 2024 showcase the popularity of American and Japanese models in this segment.
In summary, American pickups dominate the global scene, with six models in the top 10, including the Ford F-Series, Chevrolet Silverado, Ram Pick-Up, GMC Sierra, Ford Ranger, and Ford Maverick. The remaining four models are from Japanese manufacturers, demonstrating the strong competition in this beloved vehicle segment.
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