Toyota Vietnam celebrates a remarkable milestone: 20 million vehicles have availed after-sales services at authorized dealerships and service stations nationwide.
On this occasion, Toyota launches the “Million Trusts” campaign with the spirit of “Dedication – Professionalism – Conquer Million Trusts” as a commitment to Toyota’s service philosophy.
Unwavering dedication to service excellence over the past 30 years
A network of 85 dealerships and authorized service stations across 49 provinces and cities
Toyota began establishing its dealership and authorized service station network in Vietnam in the 1990s, with a modest number of outlets initially concentrated in major cities such as Hanoi and Ho Chi Minh City. A decade later, Toyota’s authorized service stations had grown to 12, covering more provinces and central and southern regions. By the 20-year mark, Toyota boasted 44 authorized service stations nationwide, providing professional sales and after-sales services. Today, this network continues to thrive with 85 authorized service stations, catering to customers’ needs for both products and vehicle care services.
Quality services deliver the best customer experience
With Dedication and Professionalism, infused with the “Omotenashi” philosophy of wholehearted service, Toyota strives to offer the best services to customers in the shortest time, with the utmost respect and sincerity. Customers’ vehicles are maintained, repaired, and cared for according to Toyota’s global standards, ensuring reasonable maintenance costs and genuine parts across various service types:
PM: Periodic Maintenance Services
EM60: 60-minute express maintenance services (equivalent to Periodic Maintenance Services)
GJ: General Repair Services
Toyota Touch: Vehicle Care and Detailing Services
Toyota Accessory: Genuine Toyota Accessories
Value Chain: Toyota Financial Services, Toyota Insurance, Pre-owned Vehicles, Extended Warranty, and Prepaid Maintenance Packages.
Additionally, customers are treated to a range of experiential activities and value-added benefits.
People are the core differentiator
Embracing the philosophy of “People-Centricity,” Toyota’s personnel are comprehensively trained according to global standards to deliver the highest service quality and exceed customer expectations. Since 1999, Toyota Vietnam has organized an annual “Skills Competition” for sales and service staff from Toyota dealerships nationwide.
Moreover, Toyota offers a professional technician training program with distinct levels, from basic to advanced. Upon completing each level, technicians receive certifications that validate their expertise and broaden their career development opportunities.
Environmental initiatives are a key focus
Since 2019, Toyota has implemented the Eco-Dealership periodic assessment program at all Toyota dealerships in Vietnam. Dealerships are also encouraged to use fully synthetic engine oil, water-based paint, install solar power systems, eliminate single-use plastics, and adopt various other ideas to conserve energy and reduce emissions. Toyota believes that every small action contributes to a sustainable future.
Impressive service results stem from customer trust
Alongside a growing customer base year after year, Toyota Vietnam has witnessed remarkable growth. In 2024, Toyota Vietnam recorded over 1.9 million vehicles availing official services, a 9% increase compared to 2023. In 2025, commemorating 30 years in the Vietnamese market, Toyota proudly reached the 20-million milestone for after-sales services.
Additionally, Toyota Vietnam has been consistently awarded Gold Awards for its service and parts operations by the Toyota Motor Corporation. This recognition underscores Toyota’s exceptional service quality and the trust and loyalty of its customers throughout the past 30 years.
“Million Trusts” campaign embodies the spirit of “Dedication – Professionalism – Conquer Million Trusts
Marking its 30th anniversary in Vietnam, Toyota introduced the “Million Trusts” campaign, showcasing the brand’s journey with millions of Vietnamese families. The campaign’s central image is a stylized silk scarf extending from Toyota’s heart, symbolizing the warmth and dedication of its staff, who meticulously nurture each customer’s experience. Featuring real stories of customers whose expectations were exceeded, the campaign captures the joy, satisfaction, and happiness of drivers whose vehicles are meticulously cared for by Toyota. “Accuracy + Thoughtfulness = Reliability” is not just a philosophy but a mantra that Toyota embodies in its daily operations.
TH (Tuoitrethudo)
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