With a total prize value of up to 650 million VND, the VinFast VF 3 personalisation contest, “Bé Ba”, has received a lot of positive feedback from customers nationwide.
On the very first day of the opening, a series of car owners quickly registered to participate, ready to hunt for prizes.
Community of car owners gearing up for the prize hunt
On March 1, the community of VinFast VF 3 users became more vibrant than ever as the contest “Creative, Unique, and Personalised” officially kicked off. On the very first morning of registration, members of various VF 3 owner groups encouraged each other to register early to secure their spots. Many car owners shared that they had already planned to give their cars a makeover and that they would take advantage of this special contest by VinFast to invest in even more unique ideas.
“It’s a great opportunity to beautify my beloved car and also stand a chance to win prizes,” said a car owner named Tran Nghia Quyet, explaining his reason for joining the contest.
In fact, even before the contest was announced, posts sharing ideas had been appearing continuously. Many car owners enthusiastically showcased their sketches and plans to transform their vehicles.
Mr. Nguyen Khac Trung, owner of a VF 3 and also the owner of a well-known upgrade workshop in Ho Chi Minh City, quickly shared this information with his friends and acquaintances on Facebook. Car expert Do Minh Ho Hai (CarPassion) also wrote an article highlighting three reasons not to miss this special contest: the opportunity to turn ideas into reality and personally give a new look to the VF 3; the chance to express one’s personality; and the possibility of winning attractive prizes.
According to many people, what makes this contest special is not just the opportunity to unleash creativity, but also its potential for outreach and connecting car owners. In VF 3 user groups, members are not shy about sharing and supporting each other, from the smallest ideas to the most elaborate transformation plans.
Creating a playground for users to freely express their creativity
Even though it has just opened for registration, many car owners are already eagerly awaiting the highlight event, “VF 3 Creative Day”, which will take place on March 22 simultaneously in three locations: Hanoi, Danang, and Ho Chi Minh City. The contest entries will be displayed at these locations, promising a stunning showcase for car enthusiasts.
After that, the Vietnamese automaker will select three cars to receive the “Creative Quality” award in each Northern, Central, and Southern region. The most impressive car among the three regions will receive the “Breakthrough Creative Idea” award worth up to 100 million VND. The total prize value is up to 650 million VND.
Industry experts attribute the contest’s appeal to the VF 3‘s unique position in the market. In addition to its impressive sales figures – with over 30,000 units delivered in just over six months – what sets VinFast apart from other car brands is that it inspires endless creativity in its users. Conversely, the enthusiasm and investment of car owners have contributed to further enhancing the distinctive character of this vehicle line.
“VinFast is doing more than just selling a car; they are creating a playground where customers can freely express their creativity and participate in the process of shaping the brand,” said Ms. Nguyen Thu Trang, a brand development expert in Ho Chi Minh City. “This contest also demonstrates VinFast’s open-minded approach, which differs from other brands that typically offer products in a boxed manner.”
With such enthusiastic feedback from the community, it’s easy to predict that the creative race will enter an explosive phase in the coming days. To register for the contest, car owners only need to provide their personal information, vehicle information, and illustrations or descriptions of their creative ideas for their vehicles at: https://shop.vinfastauto.com/vi-vn/VF3-sang-tao-chat-rieng-doc-ban-ca-tinh.html. The registration deadline is March 15, 2025, for all three regions.
TH (Tuoitrethudo)
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