The Vietnamese automotive market witnessed a slight improvement in February 2025, as reported earlier. Members of the Vietnam Automobile Manufacturers Association (VAMA) sold 21,606 units, a 14.3% increase. Hyundai and VinFast sold 3,022 (-1.69%) and over 12,500 (+20%) units, respectively.
Despite the market warming up, some models continued to struggle with poor sales. The top 10 worst-selling cars in Vietnam for February 2025 were not surprising.
| Ranking | Model | Feb-25 | Jan-25 | Growth Rate | YTD-25 |
| — | — | — | — | — | — |
| 1 | Honda Accord | 2 | 5 | -60% | 7 |
| 2 | Toyota Land Cruiser | 2 | 17 | -88.2% | 19 |
| 3 | Kia K5 | 8 | 14 | -42.8% | 22 |
| 4 | Mitsubishi Pajero Sport | 9 | 17 | -47% | 26 |
| 5 | Isuzu mu-X | 12 | 26 | -53.8% | 38 |
| 6 | Toyota Corolla Altis | 15 | 7 | +114.2% | 22 |
| 7 | Toyota Alphard | 15 | 14 | +7.1% | 29 |
| 8 | Mazda6 | 16 | 27 | -40.7% | 43 |
| 9 | Suzuki Jimny | 19 | 16 | +18.75% | 35 |
| 10 | Isuzu D-Max | 24 | 57 | -57.8% | 81 |
*Top 10 worst-selling cars in Vietnam for February 2025 (in units)*
The Honda Accord maintained its position as the least-sold car in the market, with only two units sold in February 2025, despite a cash discount of up to VND 250 million.
The Honda Accord’s poor sales performance is attributed to its high price, starting at VND 1.319 billion, and limited choices, as only one version is available. Additionally, the model hasn’t received any significant design or feature upgrades in Vietnam for a while. The decline in popularity of the mid-size sedan segment also contributes to the Accord’s struggle.
The Toyota Land Cruiser shared a similar fate, with only two units sold, an 88.2% decrease compared to January 2025. This large SUV is also priced high and was awaiting a model upgrade during that period, which could explain the low inventory at dealerships.
The Toyota Land Cruiser LC300 is now priced from VND 4.58 billion, an increase of VND 294 million. The white pearl version costs an additional VND 20 million, a rise of VND 9 million. New features include door scuff plate illumination, bonnet lighting, a 12.3-inch digital instrument cluster, and the Toyota Safety Sense 3.0 active safety technology package.
In third place was the Kia K5, with only eight units sold, a 42.8% decrease. This mid-size sedan is the second model in this category to feature in the top 10 worst-selling list, after the Honda Accord. Despite its competitive pricing and features, the Kia K5 has consistently struggled to attract buyers in recent months.
The Mitsubishi Pajero Sport followed closely with nine units sold, a 47% drop. The reduction in incentives for this model suggests that dealerships may be running low on stock, anticipating a minor upgrade.
Isuzu mu-X, a rival in the same segment, sold 12 units, a 53.8% decrease. Similar to the Honda Accord and Toyota Land Cruiser, the Isuzu mu-X is a regular in the monthly top 10 worst-selling list. Its drawbacks lie in its unappealing design and features rather than its pricing.
The Toyota Corolla Altis ranked sixth, with a meager sales figure of 15 units, despite a significant growth rate of 114.2%. This placed it among the worst-selling cars in the market and the least popular model in the C-segment sedan category for February 2025.
Another Toyota model, the Alphard, joined the list with 15 units sold, a modest increase of 7.1%. Like the Land Cruiser, the Alphard, dubbed the “luxury airliner on the road,” caters to a niche market due to its high price tag of VND 4.37 – 4.475 billion.
The Mazda6, a D-segment sedan, was the choice of only 16 buyers in February 2025, a 40.7% decline. This trend reflects the shifting preferences of Vietnamese consumers towards SUVs and MPVs.
The Suzuki Jimny, often referred to as the “mini Mercedes-Benz G-Class,” secured the eighth position. With a starting price of VND 789 million, its sales figure of 19 units represented an increase of 18.75%. However, its small size, basic convenience and safety features, and limited availability as a fully imported model from Japan constrained its sales potential.
Rounding off the top 10 was the Isuzu D-Max, with 24 units sold, a significant drop of 57.8%. This was the second Isuzu model on the list, alongside the mu-X. Despite its competitive pricing, the D-Max faced challenges due to its unremarkable design and features.
The Vietnamese automotive market is expected to continue its upward trajectory in March 2025, aided by attractive promotions and discounts offered by both manufacturers and dealerships.
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