Vietnam’s automotive market is witnessing an unprecedented wave of discounts, with an extensive range of models and brands participating in this price war.
From segment A to large SUVs, almost every category is offering attractive incentives, with most brands active in Vietnam joining the fray.
Hyundai celebrates Reunification Day and Labor Day with attractive deals
Hyundai Thanh Cong, a joint venture, recently announced a promotional discount program to commemorate the 50th anniversary of National Reunification Day (April 30) and International Labor Day (May 1). The offer applies to seven models: Grand i10, Accent, Stargazer X, Creta, Elantra, Custin, and Santa Fe.
Buyers will enjoy a discount equivalent to 70% of the registration fee, resulting in savings of up to nearly VND 100 million, depending on the model and registration location. Notably, the Santa Fe 2.5 Turbo Calligraphy offers the highest discount, translating to approximately VND 100 million in localities with a 12% registration fee.
Kia and Mazda join the fray with significant discounts
Truong Hai Auto Corporation (THACO) is also offering wide-ranging promotions for both Kia and Mazda brands.
For Kia, the discounts range from VND 10 million to VND 50 million. The Carnival hybrid version receives the highest incentive of VND 50 million, while the diesel versions are offered with a one-year physical insurance package. Key models such as the Sportage, Carens, Seltos, and Sonet also benefit from discounts ranging from VND 11 million to VND 20 million, along with additional insurance for select versions.
Meanwhile, Mazda is offering incentives on the CX-5, CX-30, CX-3, CX-8, Mazda2, and Mazda3. The Mazda CX-5 comes with a VND 35 million discount, bringing the price down to VND 714 million, the lowest since its launch in Vietnam. Other models, including the Mazda CX-30, CX-3, CX-8, Mazda2, and Mazda3, are also discounted by VND 20 million, VND 12 million, V4 14 million, VND 15 million, and VND 13 million, respectively.
Toyota and Ford join the price war
Toyota Vietnam continues its stimulus policy with discounts ranging from VND 23 million to VND 38 million for the Vios, Veloz Cross, Avanza Premio, and Yaris Cross. Specifically, the Toyota Vios offers discounts from VND 23 million to VND 27 million. The Toyota Veloz Cross has incentives ranging from VND 23 million to VND 33 million. The Toyota Avanza is discounted by VND 28 million to VND 30 million. And the Toyota Yaris Cross sees a price reduction of VND 33 million to VND 38 million.
Ford Vietnam is also stepping up its game with attractive deals. The Ford Territory offers direct discounts ranging from VND 20 million to VND 30 million. The Ranger Sport and Wildtrak versions receive support for 50% of the registration fee, equivalent to almost VND 30 million. The Explorer continues to be offered with a discount of nearly VND 100 million, deducted directly from the listed retail price.
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Promotions spread across the market
In addition to the aforementioned brands, a host of other automakers, including Mitsubishi, Honda, Nissan, MG, Omoda & Jaecoo, and more, are also launching promotional programs. Even popular models like the Mitsubishi Xpander, Mitsubishi Xforce, Mazda CX-5, Ford Territory, and Toyota Yaris Cross are included in these deals.
This “discount war” can be attributed to various factors, including ample supply, rising inventory, and a slowdown in market demand. Moreover, the continuous launch of new models prompts automakers to implement stimulus policies to maintain sales volume and market share.
According to experts, the trend of price reductions and incentives is likely to persist in the coming months, especially as competition intensifies among brands, providing consumers with an extensive range of choices in terms of products and pricing.
TH (Tuoitrethudo)
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