The Evolution of Vietnamese Car Buying Trends in 2025: Prioritizing Frugality, Convenience, and Eco-Friendliness

The rise of hybrid vehicles as a smart choice during this transitional phase is notable. With charging infrastructure still being developed, hybrids offer a sensible option for those wanting green technology but not quite ready for full electric. The Toyota Corolla Cross Hybrid and Honda CR-V e:HEV are popular for their efficient performance, and the upcoming Mitsubishi Xpander HEV promises to be a hit. This shift indicates consumers’ cautious yet open-minded approach to new tech.

Electric vehicles are no longer a rarity, evolving from experimental to a viable option for the mass market. Models like the VinFast VF 5 Plus, BYD Dolphin, and Wuling HongGuang Mini EV appeal to young, urban buyers with their low ownership costs and unique designs. Tax incentives, registration fee support, and growing charging networks make EVs a realistic choice for the average consumer.

Urban SUVs and Crossovers are dominating market share, favored for their high ride, sporty looks, and versatility. The Kia Sonet, Hyundai Creta, and Toyota Raize are top choices for first-time buyers, especially young city dwellers. These vehicles offer more space and tech features than a sedan, making them ideal for both urban and long-distance driving.

MPV 5+2 seaters are also on the rise, catering to young families in suburban and outer-city areas. The Mitsubishi Xpander leads sales, while the Toyota Veloz Cross offers a premium experience. The Suzuki Ertiga Hybrid stands out for its fuel efficiency, perfect for economically-minded families. With prices ranging from VND 500-700 million, MPVs now offer advanced safety, large infotainment screens, and smartphone connectivity, making them a great value proposition.

The market is rebounding with new model launches and generous incentives. February 2025 sales rose 86% year-on-year, per VAMA. New releases include the Ford Territory facelift, Kia Sorento, and Skoda Kushaq. Popular models like the Hyundai Accent and Ford Ranger are discounted, and Chinese brands like Omoda and Haval offer competitive pricing and features. These moves stimulate demand, reshape pricing, and enhance after-sales service.

The market is undergoing a clear transformation, with a surge in model options and a shift in consumer behavior. Buyers now consider long-term costs, technology, flexibility, and environmental impact. Hybrids, EVs, urban SUVs, and MPVs are the four pillars driving the industry forward. It’s a golden opportunity for automakers to adapt, innovate, and deliver enhanced value to Vietnamese consumers.

TH (Tuoitrethudo)