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According to Carscoops, several automakers have chosen to maintain stable prices for their US customers despite the Trump administration’s 25% tariff on all imported vehicles into the country. Nissan is the latest automaker to commit to price stability, but with a specific time frame.
Auto News quoted a statement from Nissan to its US dealers, in which Nissan’s US sales director, Vinay Shahani, confirmed that the prices of imported models would remain unchanged until at least June 2nd.
Mr. Shahani noted that Nissan has enough imported vehicles in stock to sell to US customers for about three months without the new tariffs. However, once this inventory is depleted, Nissan will have to take further action.
“Nissan understands that the new tariffs will impact affordability for our customers over the long term, but we will strive to minimize the impact on Nissan buyers,” added Mr. Shahani.
Per Carscoops, Nissan is hoping to transfer the production of its popular models to its US factories, a move aimed at shielding customers from the impact of tariffs.
According to Mr. Shahani, Nissan plans to utilize its current US production capacity in the coming year while increasing the domestic output of models including the Rogue, Pathfinder, Murano, and Frontier.
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Auto News reported that Nissan’s factories in Tennessee and Mississippi were operating at about half of their maximum capacity in 2024. The Japanese automaker is now adding a new shift to the assembly line of its best-selling SUV, the Nissan Rogue. This move will allow Nissan to increase the production of the Rogue by 54%, equivalent to about 60,000 units per year.
Nissan is also implementing an incentive program for its US dealers who meet sales targets. Earlier this month, the automaker also reduced the prices of the 2025 Pathfinder and Rogue by $1,000 in the US.
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