Known for their roaring gasoline engines, Ferrari has ventured into hybrid vehicles since 2019 and will officially introduce its first all-electric car this October. The first deliveries of these electric Ferraris are expected in October 2026.
Aside from the absence of their signature roar, a key attraction for wealthy clients, car manufacturers are facing technical challenges with electric car batteries. They are too heavy and cannot provide long-lasting power like gasoline engines.
According to an unpublished internal plan from Ferrari, the launch of their second electric model was initially scheduled for late 2026. However, the debut has now been pushed back to at least 2028. One source commented: “There is no real and sustainable demand for a pure electric sports car.”
The same source also stated that low market demand will give Ferrari more time to develop in-house technology for their second electric model. Of course, the main reason for the delay remains the lack of interest from the market.
Ferrari has declined to comment on this matter. Both sources requested anonymity due to the sensitivity of the information.
Ferrari has announced long-term electric car sales plans, and Reuters previously reported on the development of their second electric model. However, the company has not publicly disclosed any plans beyond their first electric vehicle.
Other sports car manufacturers have also delayed or scaled back their electric car ambitions due to a lukewarm market response. In December 2024, Lamborghini, Ferrari’s Italian rival, announced that their first electric car would be launched in 2029 instead of 2028 as initially planned. Porsche has reduced its electric car plans following disappointing sales of the Macan EV and Taycan. Maserati canceled plans for an electric version of their MC20 sports car earlier this year.
Ferrari’s plans for the second electric model have been delayed twice. Initially, the launch was pushed back by a year, but now the model is not expected before 2028, according to the second source. “The current demand for high-performance electric vehicles is zero,” the person said.
The second electric model is considered a “true strategic move” for Ferrari’s electric car plans. In contrast, the first model is more symbolic, with lower production numbers, keeping their promise to launch an electric car in 2026.
According to previous information from Reuters, Jony Ive, Apple’s former design chief, participated in the design process of Ferrari’s first electric car, which is expected to cost over $500,000. One source described the car as “unusual,” larger than traditional Ferraris but not an SUV.
Meanwhile, the second electric model will follow Ferrari’s traditional strategy of producing around 5,000–6,000 cars over five years. However, this number is now unrealistic due to a lack of customer interest.
Ferrari will unveil its new long-term business plan on October 9.
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