Ford Vietnam Sustains Strong Growth and Reinforces its Leadership with Impressive Figures, Marking the First Half of 2025 as the Highest-Selling Period in its History.
Record-Breaking Sales in the First Half of 2025
In the first six months of 2025, Ford Vietnam sold 21,700 vehicles, a 23% increase compared to the same period last year. This period also marks the most impressive business performance in Ford’s history in Vietnam. These results further emphasize the appeal of Ford’s vehicle range and the strong confidence that customers have in the brand.
In June 2025, Ford Vietnam recorded sales of 4,167 vehicles, a 26% increase compared to June 2024. These results showcase the growing popularity of Ford’s product range and the consistent strength of its dealer network in enhancing the customer experience.
The Ford Ranger continues to lead the pickup truck segment with 7,785 units sold and a 67% market share. It has become the preferred choice for both individual and business customers due to its bold American design, rugged performance, and advanced technology.
The Ford Everest, a premium mid-size SUV, also maintained its strong appeal with 5,134 units sold, a 16% increase compared to the same period in 2024. It leads the segment with a 73% market share, offering a perfect blend of comfort, flexibility, and a confident driving experience.
In the urban C-segment SUV category, the Ford Territory sold 5,630 units in the first half of the year, a remarkable 90% increase year-over-year. Notably, in May, this model topped the segment with a record-breaking sales figure of 1,481 units, capturing a 24% market share. Since its launch, the Ford Territory has recorded nearly 24,000 units in total sales, clearly demonstrating its enduring appeal in the market. With its youthful design, modern interior, and smart connectivity features, the Territory is becoming the go-to choice for dynamic, young customers.
Meanwhile, the Ford Transit remains the best-selling commercial vehicle in the market with 3,020 units sold and a 78% market share, reflecting a nearly 40% growth compared to the previous year. This reinforces the trust that transportation and travel businesses have in the Transit model.
Personalizing the Experience and Strengthening Customer Engagement
Ford Vietnam is not only focused on sales growth but also on developing new service platforms and technologies to enhance the user experience, in line with the global Ford+ strategy.
The 4-Hour or Free Mobile Service is a notable initiative, born from the actual needs of vehicle users. Introduced in 2024 in Hanoi and now expanded to Ho Chi Minh City, this service has helped customers save time, optimize their schedules, and feel more confident in their Ford vehicles.
By leveraging connected data and smart technology, this industry-first initiative in the Vietnamese automotive sector aims to provide quick and efficient mobile services whenever and wherever customers need them.
With its flexible and intelligent operation, including predictive analysis for accurate vehicle maintenance timing, strategic positioning of mobile units in Hanoi and Ho Chi Minh City, and seamless online scheduling and tracking on Ford’s platform, nearly 8,000 customers have embraced and trusted this service, highlighting its efficiency and human-centric approach to personalizing vehicle ownership experiences.
In parallel, the FordPass app, a comprehensive connectivity platform between users and their vehicles, has achieved a 93% activation rate, making Vietnam the market with the highest FordPass usage globally. This achievement not only demonstrates the ability to quickly adapt to new technology but also reflects Ford’s strong commitment to delivering a modern, connected, and customer-centric experience.
Over the last 30 years in Vietnam, Ford has aimed to build long-lasting relationships with its customers, not just during the vehicle purchase process but throughout the entire product lifecycle. Ford is committed to providing not just a means of transportation but also a holistic journey with enriching experiences and dedicated services.
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