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According to Motor1, Bentley has expressed its willingness to venture into the realm of pickup trucks, should the market demand it.
Christophe Georges, a member of Bentley’s sales and marketing division, shared with CarSales that there are “no real limits” to what the brand could create. When asked about the possibility of a Bentley pickup truck, he asserted that the company could design something “cool, beautiful, or interesting.”
However, Georges also emphasized that there are no current plans for such a vehicle. He stated, “There is no real demand,” and as of now, no customers have expressed a desire for a Bentley-badged pickup truck.
Motor1 notes that luxury pickup trucks have not historically fared well in the market. The Lincoln Blackwood, introduced in the early 2000s, was short-lived, and the Mercedes-Benz X-Class was also considered a failure, lasting less than three years.
If Bentley were to create a pickup truck, it would likely be a limited-edition or one-off model. Motor1 suggests that the Bentley Bentayga already offers similar functionality, and realistically, most customers would not utilize a Bentley pickup truck for typical pickup duties.
Suggested Read: The Evolution of Automotive Luxury: A Journey Through Time
Delve into the world of automotive luxury and discover how it has evolved over the years. From the earliest definitions of in-car opulence to the cutting-edge features of modern-day luxury vehicles, this article explores the innovations that have shaped the industry.
