The Ultimate Automotive Experience: Volkswagen Expands its Reach in Vietnam with Five New Dealerships.

As one of the world’s leading automotive groups with decades of leadership in sales, Volkswagen has always based its development on three core values: Safety, Quality, and Innovation. Every Volkswagen vehicle is not just a means of transportation but also embodies a pioneering spirit, German resilience, and a desire to elevate the driving experience.

In the Vietnamese market, Volkswagen pursues the strategy of “Experience & Affirm a New Class.” We focus on developing a premium SUV and MPV portfolio for ambitious and perfection-seeking customers across generations, including the Viloran, Tiguan, Teramont Limited Edition, Teramont President, Teramont X, and especially the Touareg. In addition, we strive to enhance the customer experience and improve sales and after-sales services through a nationwide network of dealerships adhering to Volkswagen’s global standards.

Volkswagen Vietnam is making significant investments in new energy vehicles (NEVs) and aims to become one of Vietnam’s leading providers of premium electric vehicles, aligning with the global automotive industry’s sustainable development trend.

To bring our products and values closer to customers, an extensive dealership network is crucial. Therefore, expanding our nationwide distribution network has always been a strategic priority for Volkswagen Vietnam.

Volkswagen Vietnam reached a significant milestone with the simultaneous inauguration of five new Volkswagen dealerships:

Volkswagen An Phu – featuring the first Urban Store model in Asia, with a global-standard service workshop, located at 507C Vo Nguyen Giap, An Khanh Ward, Ho Chi Minh City.

Volkswagen Golden – an Urban Store model located in a densely populated area at 922 Nguyen Trai, Cho Lon Ward, Ho Chi Minh City.

Volkswagen Thanh Hoa – the first Volkswagen 4S dealership in the Thanh Hoa market, located at 89 Trinh Kiem Street, Quang Phu Ward, Thanh Hoa Province.

Volkswagen Dong Nai – the first Volkswagen 4S dealership in the Dong Nai market, located at 643 Hanoi Highway, Long Binh Ward, Dong Nai Province.

Volkswagen Khanh Hoi – an Urban Store model located at 384 Hoang Dieu, Khanh Hoi Ward, Ho Chi Minh City.

The synchronized development of the dealership network underscores Volkswagen’s long-term commitment and marks a turning point in its market expansion strategy, bringing high-quality products and services closer to customers across Vietnam.

Information about the five new dealerships:

Volkswagen An Phu

This dealership features the first Urban Store model in Asia, located at 507C Vo Nguyen Giap, An Khanh Ward, Ho Chi Minh City.

The “Urban Store” model aims to bring the global Volkswagen brand closer to Vietnamese cultural identity. It focuses on creating an immersive experience for Vietnamese customers, allowing them to admire the vehicles while also experiencing the sophistication and distinctive spirit of the Volkswagen brand in a context that blends seamlessly with local culture.

The showroom can display six vehicles, featuring the latest models, a private vehicle handover room spanning 50 square meters, and a luxurious 60-square-meter lounge for customers. The service area covers 1,100 square meters and is equipped with state-of-the-art facilities imported directly from Europe.

Volkswagen Golden

Volkswagen Golden is the first Urban Store model dealership in Asia, located at 922 Nguyen Trai, Cho Lon Ward, Ho Chi Minh City.

The showroom features a display area designed to Volkswagen Group standards, showcasing up to five vehicles, including the latest models, a highlight zone for prominent products, a private vehicle handover room (50 sq. m), and a luxurious 40 sq. m lounge for customers. Two cozy and private Configuration areas feature modern Digital Displays. The elegant lounge offers a relaxing atmosphere and a dedicated space for customers who appreciate unique Volkswagen souvenirs.

Volkswagen Khanh Hoi

Volkswagen Khanh Hoi is built according to the latest global Volkswagen Urban Store standards, located at 384 Hoang Dieu, Khanh Hoi Ward, Ho Chi Minh City. The showroom is expected to commence operations in August, displaying up to five new-generation vehicles, including a dedicated area for the flagship model and a new welcome wall. Additionally, it offers a private vehicle handover room (28 sq. m) and a premium 50 sq. m lounge for customers.

Volkswagen Dong Nai

Volkswagen Dong Nai is strategically located at 643 Hanoi Highway, Long Binh Ward, Dong Nai Province, at the gateway to the dynamic and economically vibrant Southern Key Economic Region. The showroom can display six vehicles within a 400 sq. m area. The service area spans 500 sq. m and is equipped with state-of-the-art facilities adhering to Volkswagen’s global standards.

Volkswagen Thanh Hoa

Volkswagen Thanh Hoa is located at 89 Trinh Kiem Street, Quang Phu Ward, Thanh Hoa Province, a prominent industrial center in North-Central Vietnam. With a total area of 700 sq. m in phase 1 and a planned expansion to over 4,000 sq. m in phase 2, it will be the largest Volkswagen dealership in the country. The showroom displays the full range of Volkswagen models, and the service workshop meets global Volkswagen standards.

Volkswagen Vietnam has invested significantly in the crucial markets of Dong Nai and Thanh Hoa, ensuring they meet Volkswagen’s global 4S standards in infrastructure, workshop equipment, and human resource training:

Sales: The display area is designed to Volkswagen Group standards, showcasing the latest models, including a highlight zone for prominent products and a new “welcome” wall. It features a private vehicle handover room and a luxurious lounge for customers.

General Service: The service area is equipped with modern tools and equipment imported from Europe, including a dedicated service waiting room. It comprises vehicle reception, car care and detailing, two-post lifts, scissor lifts, four-post lifts, brake and light testing facilities, a fully equipped tool and parts room, and a parking area for service customers. Notably, the global-standard diagnostic and software installation network meets Volkswagen AG’s highest standards.

Service Body & Paint: The modern paint booth meets Volkswagen’s global standards, featuring a quick paint system, a closed-loop mixing and tinting system, ensuring environmental friendliness.

Spare Parts: The 100% genuine spare parts inventory ensures immediate availability for Volkswagen customers’ repair and replacement needs.

Volkswagen Vietnam Introduces Two Upgraded Volkswagen Touareg Versions

Volkswagen Vietnam also introduced two upgraded versions of the Volkswagen Touareg during this event, expanding the Touareg lineup to four variants: Elegance, Luxury, Highline, and R-Line.

The Volkswagen Touareg has long been synonymous with sophistication and class. This SUV goes beyond mere transportation, offering a perfect blend of cutting-edge technology, elegant design, and superior performance. The newly launched Highline and R-Line versions reinforce this reputation with enhanced exterior styling and a host of premium features.

Below are the specific prices and equipment of the four Volkswagen Touareg versions:

TH (Tuoitrethudo)