According to a recent announcement by the Vietnam Automobile Manufacturers Association (VAMA), its members sold a total of 31,739 vehicles in July 2025, a slight decrease of 0.74% compared to the previous month. This includes 22,929 passenger cars, 8,805 commercial vehicles, and 642 specialized vehicles. Passenger car sales decreased by 3%, while commercial vehicle sales increased by 0.3%, and specialized vehicle sales surged by 146%.
Additionally, the sales of domestically assembled vehicles reached 15,701 units, a 9% increase compared to the previous month. Meanwhile, the sales of completely built-up imported vehicles reached 16,038 units, also a 9% increase.
Overall, there weren’t significant fluctuations in passenger car sales in Vietnam compared to June 2025. Therefore, the list of the top 10 worst-selling cars in Vietnam in July 2025 doesn’t hold many surprises.
| Rank | Car Model | July 2025 Sales | June 2025 Sales | Growth Rate | Cumulative Sales in 2025 |
| 1 | Ford Explorer | 1 | 1 | – | 132 |
| 2 | Honda Accord | 4 | 2 | +100% | 21 |
| 3 | Kia Morning | 7 | 6 | +16.6% | 181 |
| 4 | Isuzu mu-X | 16 | 23 | -30.4% | 148 |
| 5 | Suzuki Jimny | 17 | 33 | -48.4% | 161 |
| 6 | Kia K5 | 18 | 20 | -10% | 136 |
| 7 | Kia Soluto | 22 | 30 | -26.6% | 186 |
| 8 | Toyota Alphard | 22 | 26 | -15.3% | 136 |
| 9 | Toyota Corolla Altis | 23 | 24 | -4.1% | 162 |
| 10 | Mitsubishi Outlander | 37 | 31 | +19.3% | 317 |
Top 10 Worst-Selling Cars in Vietnam – July 2025 (in units)
1. Ford Explorer
The large SUV Ford Explorer tops the list of the worst-selling cars in the market for the past month, with a meager sales figure of just 1 unit. Compared to June 2025, there has been no change in the sales of Ford’s offering. This comes as no surprise as the Explorer is no longer being sold in Vietnam.
Ford Explorer
According to a sales consultant at a dealership, the batch of Ford Explorers has sold out. There are no immediate plans to import more units to Vietnam. The new version of this large SUV may arrive in the country next year.
With a price tag of up to 2.099 billion VND, the Ford Explorer has always had modest sales figures in Vietnam. Additionally, it faces stiff competition from rivals such as the Hyundai Palisade and Volkswagen Teramont.
2. Honda Accord
Similar to June 2025, the Honda Accord occupies the second position in the list of the worst-selling cars in the market. This mid-size sedan sold only 4 units, a 100% increase compared to the previous month.
Honda Accord
In recent months, Honda has discontinued a cash incentive program for the Accord, which offered discounts of up to 250 million VND. It remains uncertain if the new generation of this model will be introduced in Vietnam anytime soon.
The Honda Accord faces several challenges in the Vietnamese market, including a high price tag of 1.319 billion VND, a single available variant, outdated design and equipment, and consumer indifference towards its segment. As a result, it’s no surprise that the Accord consistently finds itself among the worst-selling cars in the market.
3. Kia Morning
The Kia Morning retains its position as the third worst-selling car in Vietnam for July 2025, with a sales figure of just 7 units, representing a 16.6% increase.
Kia Morning
Despite its affordable price range of 349-424 million VND, the Kia Morning fails to attract buyers due to its outdated design and features. Additionally, there has been a shift in consumer preferences in Vietnam. Not only the Morning but other A-segment cars in the country, such as the Hyundai Grand i10 and Toyota Wigo, are also experiencing a decline in popularity.
4. Isuzu mu-X
During July 2025, the Isuzu mu-X sold only 16 units, a significant decrease of 30.4% compared to the previous month. As a result, it once again finds itself among the worst-selling cars in the market.
Isuzu mu-X
The Isuzu mu-X belongs to the D-segment of SUVs, which is quite popular in Vietnam. However, the mu-X fails to capitalize on this due to its unappealing design and the brand’s strong association with commercial vehicles.
5. Suzuki Jimny
In June 2025, the Suzuki Jimny occupied the last position in the list of the worst-selling cars in Vietnam. However, in July 2025, it climbed up to the fifth position, with a sales figure of just 17 units, a decrease of 48.4%.
Suzuki Jimny
The Suzuki Jimny’s high price, starting at 789 million VND, is a significant drawback in the Vietnamese market. Unfortunately, its size, comfort features, and safety equipment don’t quite match its price tag. Additionally, limited supply due to its import status from Japan further hinders its sales performance.
6. Kia K5
Alongside the Honda Accord, another D-segment sedan that made it to the list of the worst-selling cars in the market is the Kia K5. This Korean sedan sold only 18 units, a 10% decrease.
Kia K5
Compared to the Honda Accord, the Kia K5 is much more affordable, with a price range of 859-999 million VND. However, its sales performance isn’t much better as Vietnamese consumers have lost interest in mid-size sedans.
7. Kia Soluto
After escaping the list of the worst-selling cars in June 2025, the Kia Soluto finds itself back on the list for July 2025. Its sales figure for the month stood at just 22 units, a 26.6% decrease.
Kia Soluto
While B-segment sedans remain popular in Vietnam, the Kia Soluto fails to attract buyers due to its inferior design and features compared to its competitors. Even its competitive pricing, ranging from 386-449 million VND, hasn’t been able to boost its sales significantly.
8. Toyota Alphard
The Toyota Alphard, often referred to as the “luxury airliner,” sold 22 units in July 2025, a 15.3% decrease. Its poor sales performance is understandable given its high price tag of 4.37-4.475 billion VND. Interestingly, the Toyota Alphard outsold many affordable cars such as the Kia Morning and Soluto.
Toyota Alphard
Despite its high price, the Toyota Alphard maintains a steady customer base thanks to its luxurious design, high-end features, and spacious interior. It also offers two engine options with a hybrid drive system for improved fuel efficiency.
9. Toyota Corolla Altis
The Toyota Corolla Altis once again finds itself among the worst-selling cars in Vietnam, with a sales figure of just 23 units, a 4.1% decrease. With this result, the Toyota model continues to rank last in the C-segment sedan market in Vietnam.
Toyota Corolla Altis
The Toyota Corolla Altis has lost its previous appeal due to its outdated design, features, and engine. Additionally, its unattractive price range of 725-870 million VND further contributes to its poor sales performance.
10. Mitsubishi Outlander
The Mitsubishi Outlander is the final model among the top 10 worst-selling cars in Vietnam for July 2025. It sold 37 units, a positive growth of 19.3%, making it one of the few models in the list to achieve sales growth in July.
Mitsubishi Outlander
The Mitsubishi Outlander received its last upgrade in 2020, and its price range of 825-950 million VND is not particularly competitive in the C-segment SUV market. These factors have contributed to its poor sales performance.
In recent months, Mitsubishi has discontinued incentive programs for the Outlander, leading to speculations that it might be phased out in the Vietnamese market in the future. There are rumors that Mitsubishi will introduce the seven-seat version of the Xforce in Vietnam later this year, possibly under the name Destinator, as a potential replacement for the Outlander in the C-segment SUV category.
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