“Ford Expects $2 Billion Loss Due to Tariffs”

According to Carscoops, Ford has become the latest automaker to report significant financial damage due to the new tariff policies implemented by the Trump administration. Ford’s Q2 report revealed that increased import tariffs resulted in an approximate loss of $800 million for the American automaker.

This figure is significantly lower than General Motors’ $1.1 billion loss during the same period. However, Ford predicts that the tariffs could cost them up to $2 billion by the end of 2025.

Despite the challenges, Ford announced record-high quarterly revenue of $50.2 billion. The company also confirmed a net loss of $36 million due to special items and expenses. This loss was attributed to “after-sales service activities and costs related to the cancellation of a previously announced electric vehicle program,” likely referring to the three-row electric SUV project.

Ford has adjusted its full-year 2025 expectations, forecasting earnings before interest and taxes (EBIT) of $6.5 to $7.5 billion, down from the previously announced $7 to $8.5 billion. This change reflects ongoing challenges, including supply chain disruptions, shifting market demands, and the impact of trade policies.

Ford’s CFO, Sherry House, stated that the company is in the midst of a transformation to become a higher-growth, higher-margin, and more resilient automotive enterprise. She revealed that Ford will allocate capital to areas where they can compete, win, and grow.

The Ford Bronco sets a new sales record in the US. Image: Ford.

Beyond the financial figures, Ford reported that its truck segment delivered the best sales performance in 20 years, with the Ford Bronco setting a new sales record. The Expedition and Navigator also saw strong market demand, and the Ranger PHEV has been well-received in Europe. Ford’s market share in the US grew by 1.7 percentage points to 14.2% in the first half of the year.

The company noted that pure electric vehicles now account for nearly 14% of total US sales. On August 11, Ford will host an event, likely to unveil plans for a breakthrough electric vehicle designed for the American market.

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