Ford Invests $5 Billion in Electric Vehicles, Set to Launch Affordable Electric Pickup Truck Soon

Ford Motor Company has announced a groundbreaking investment of approximately $5 billion to accelerate electric vehicle (EV) production in the United States. This initiative will secure over 4,000 new jobs at the Louisville Assembly Plant in Kentucky and the BlueOval Battery Park Michigan complex. The investment aims to establish a cutting-edge, all-electric vehicle platform, an innovative production line, and introduce a midsize electric pickup truck priced around $30,000 by 2027.

Ford CEO Jim Farley unveiled a long-term strategy to develop the Ford Universal EV Platform, positioning the brand to reclaim its leadership in the global electric vehicle market.

Ford Universal EV Platform – Versatile, Modern, and Upgradeable

Ford introduces the Universal EV Platform, a revolutionary system enabling mass production of affordable, tech-rich electric vehicles with continuous OTA upgrades. The first vehicle on this platform will be a midsize, four-door electric pickup truck, delivering performance comparable to the Mustang EcoBoost, greater interior space than the new Toyota RAV4, and featuring a secure front trunk and lockable bed.

The Universal EV Platform allows Ford to diversify designs without excessive research and production costs. Notably, the first midsize pickup truck based on this platform will start at just $30,000.

CEO Jim Farley emphasized, “Our goal is to create vehicles that are not only affordable but also excel in design, innovation, flexibility, space, driving experience, and ownership costs—all proudly made in America.”

Revolutionary Assembly Tree Production Line

Over a century after Henry Ford pioneered the moving assembly line, Ford introduces the Universal EV Production System. This system replaces traditional long conveyor belts with a three-branch “Assembly Tree,” reducing parts by 20%, bolts by 25%, assembly stations by 40%, and cutting completion time by 15%. It also improves ergonomics by minimizing bending, reaching, and twisting motions.

The new “Assembly Tree” production line optimizes time, reduces material waste, and simplifies assembly tasks for workers.

Large, single-piece aluminum castings replace dozens of smaller components, allowing the front and rear sections of the vehicle to be assembled separately. These sections are then combined with the third module—a structural battery pack pre-fitted with seats, dashboard, and flooring—to form the complete vehicle. Throughout the process, components move along the Assembly Tree, arriving at workstations as kits complete with bolts, scanners, and power tools, all pre-organized for seamless use.

LFP Prismatic Battery Technology – Lighter, Stronger, More Efficient

The Lithium Iron Phosphate (LFP) Prismatic batteries, produced at BlueOval Battery Park Michigan starting in 2026, will be a game-changer. These batteries serve as both the vehicle floor and a structural component, lowering the center of gravity, enhancing handling, reducing noise, and increasing interior space. The new electrical system also eliminates over 1.3 km of wiring and reduces weight by 10 kg compared to Ford’s first-generation electric SUVs, lowering costs and boosting efficiency.

With this record investment, new technology platform, and innovative production process, Ford is making a bold bet on the future of electric vehicles in America, aligning with President Trump’s “Made in USA” policy.

Ford will invest nearly $2 billion to expand the Louisville Assembly Plant by 4,800 m², upgrading its digital infrastructure to the fastest network among Ford’s global facilities. The project, supported by the Kentucky Economic Development Finance Agency, will secure 2,200 local jobs. Kentucky Governor Andy Beshear highlighted this as one of the largest investments in the state’s history, solidifying Kentucky’s role as a global hub for electric vehicle production.

Combined with the $3 billion investment in the Michigan battery plant, Ford’s total investment reaches approximately $5 billion. These projects will create or secure over 4,000 direct jobs and strengthen the domestic supply chain with dozens of new U.S.-based suppliers.

Ford views this initiative as equally significant as the launch of the Model T in 1908. The Model T, hailed as the most influential car of the 20th century, was not only an affordable mass-produced vehicle but also a powerful symbol of America’s modernization.

Detailed specifications for the new electric pickup truck, including charging time, battery capacity, and EPA-estimated range, will be announced by Ford in the coming months. With this historic investment, innovative technology platform, and revolutionary production process, Ford is poised to lead the electric vehicle era in America, blending efficiency, quality, and innovation to serve customers worldwide.

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