Chinese automaker BYD has announced a strategic shift in its product distribution approach for the Thai market.
Instead of locally manufacturing the plug-in hybrid pickup Shark 6 by 2026 as initially planned, the company will continue importing the vehicle fully assembled from China, with sales expected to begin by late 2025. Due to import taxes exceeding 30%, the Shark 6 is anticipated to face pricing competitiveness challenges.
Under the revised plan, BYD’s Thai facility will commence production of a different pickup model starting in 2026. Compact vehicles like the Seagull and Atto 2 remain excluded from local production due to failure to meet the 50% domestic content requirement. Earlier efforts to produce the Atto 3 also encountered hurdles, including high component costs and extended preparation timelines.
Looking ahead, BYD aims to export approximately 10,000 electric vehicles manufactured in Thailand to Europe and ASEAN countries, all of which will be battery-electric models under Thailand’s EV3.0 government support program.
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