Porsche Reports Robust Sales Growth Amidst Challenging Market Conditions

A total of 212,509 vehicles were delivered to customers worldwide, with the electrification rate reaching 35.2% (up 12.8%). Of these, fully electric vehicles accounted for 23.1%, and plug-in hybrids made up 12.1%. The Macan model led the growth across Porsche’s six product lines, achieving an 18% increase. This significantly contributed to the 56% electrification rate in Europe, including Germany. North America remained the top market with 64,446 deliveries, a 5% increase compared to the previous year. International and emerging markets set a record with 43,090 vehicles delivered from January to September. Positive growth in personalization demand has driven capacity expansion for Porsche’s Sonderwunsch and Exclusive Manufaktur programs.

Matthias Becker, Member of the Executive Board for Sales and Marketing at Porsche AG, stated: “In the coming months, customers will witness the unveiling of exceptionally special sports cars. Most recently, Porsche introduced the new 911 Turbo S at IAA, the flagship model of our iconic lineup. This launch further reinforces the brand’s core values. To date, demand for this top-tier model has surged following widespread acclaim from media and prospective buyers.”

Growth in North America, International, and Emerging Markets

North America maintained its lead with 64,446 deliveries, a 5% increase from 2024. International and emerging markets also showed strong performance, achieving a record 3% growth with 43,090 vehicles delivered.

In Europe (excluding Germany), Porsche delivered 50,286 vehicles by the end of September, a 4% decline compared to the previous year. Germany recorded 22,492 deliveries, a 16% decrease. These reductions follow a period of robust growth in 2023 and supply constraints for the 718 and Macan internal combustion engine models due to EU cybersecurity regulations.

In China, 32,195 vehicles were delivered (-26%). This decline is primarily attributed to challenges in the luxury car segment and intense competition from domestic brands. Despite this, Porsche remains focused on its value-driven business strategy. Global deliveries in the first nine months were 6% lower year-on-year, with a balanced market distribution. Amid increasing competition, Porsche expanded its market share in five out of six product lines worldwide.

Macan Leads in Deliveries

In the first three quarters of 2025, 64,783 Macan vehicles were delivered (+18%), with over 55% being fully electric (36,250 units). The internal combustion engine Macan continues to be available in most markets outside Europe, with 28,533 deliveries. During this period, 21,243 Panamera vehicles were delivered, maintaining stable sales (-1%).

The iconic 911 sports car recorded 37,806 deliveries, a slight 5% decrease. The 718 Boxster and 718 Cayman delivered 15,380 units, a 15% decline due to supply limitations caused by EU cybersecurity regulations. Production of the current 718 models will cease in Q4 2025.

From January to September, 12,641 Taycan vehicles were delivered (-10%). Cayenne deliveries reached 60,656 units, a 22% decrease, partly due to carryover effects from the previous year. The new fully electric Cayenne is set for global launch in Q4 and will be offered alongside existing models, including internal combustion and plug-in hybrid variants.

“In recent weeks, Porsche has made strategic product decisions aligned with market trends,” said Matthias Becker. “This approach allows us to meet diverse global customer demands while adapting to the slowing pace of electrification, ensuring flexibility in the face of future challenges. We anticipate a demanding business environment and remain committed to our ‘quality over quantity’ strategy. Additionally, we are expanding capacity for our Exclusive Manufaktur and Sonderwunsch programs to meet growing personalization demands for sports cars.”

TH (Tuoitrethudo)