Ford Accelerates Development of Electric Pickup Truck, Anticipated Price Below $35,000

This strategic move aims to expand Ford’s affordable electric vehicle (EV) lineup, targeting mainstream consumers—a segment largely out of reach for current EV offerings.

During the Q3 earnings call, CEO Jim Farley revealed that the first vehicle built on Ford’s Universal EV (UEV) platform has entered real-world testing. Over 90% of the components required for mass production are already in place, indicating the project is on track.

Later this year, Ford’s Louisville, Kentucky plant—currently producing gasoline models like the Ford Escape and Lincoln Corsair—will begin transitioning to accommodate the UEV platform. Simultaneously, the Marshall, Michigan facility is finalizing infrastructure to manufacture lithium iron phosphate (LFP) batteries for the standard version of this truck.

A standout feature of the UEV platform is Ford’s reimagined manufacturing process. Instead of traditional assembly lines, the vehicle body is divided into three modular sections: front, middle, and rear. Each section is assembled independently before final integration.

This approach reduces factory investment costs, increases automation, and shortens production times. Ford engineers highlight that this modular design enhances flexibility for developing multiple models on the same platform while lowering costs to appeal to everyday consumers.

For the powertrain, Ford opted for LFP batteries over nickel manganese cobalt (NMC) to cut costs without compromising durability. LFP batteries offer superior charging longevity, thermal stability, and production efficiency, despite lower energy density.

The compact electric truck, rumored to be Maverick-sized, will feature a 400V electrical system aligned with affordability goals. While specifics remain undisclosed, battery capacity is expected to be ~15% smaller than the BYD Atto 3, approximately 51 kWh.

Experts suggest that with optimized weight and energy management, the vehicle could achieve sufficient daily range, particularly for urban environments.

Ford’s push for affordable EVs marks a pivotal shift in its global electrification strategy. The company is pivoting from tech-focused competition to scalable mass production and competitive pricing—critical factors for broadening EV adoption.

If launched as planned, this electric truck could directly challenge Tesla, BYD, and GM in the sub-$35,000 segment—a market gap American automakers are actively addressing.

TH (Tuoitrethudo)

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