When BYD stepped onto the global stage a few years ago, it captured attention with its bold experimental spirit, most notably through its 90-degree rotating infotainment screen, functional in both portrait and landscape modes.
While largely a showcase feature, the rotating screen set BYD apart from the crowd. However, its days are numbered, as the Chinese automaker has confirmed its discontinuation.
BYD Vice President, Stella Li, explained that despite its popularity, the rotating screen posed limitations for certain applications, particularly Apple CarPlay and Android Auto. Consequently, the feature has been removed from the new BYD Atto 2 and will be phased out across other models. Moving forward, BYD’s central touchscreen will be fixed in landscape orientation.
“We are integrating numerous applications,” Li told Autocar. “The Atto 2 will be the first model to support Google and Apple CarPlay. However, the rotating screen restricts these applications, compromising the user experience. Additionally, market feedback indicates that while the feature is liked, its usage frequency is low.”
The BYD Atto 2 does not feature the rotating screen found in many of its sibling models.
According to BYD, the rotating screen is more user-friendly in portrait mode, both when stationary and in motion, especially for navigation systems. However, many BYD users find the landscape mode more intuitive, as it aligns with the standard orientation in most vehicles. Apple CarPlay and Android Auto also exclusively operate in this mode.
In her interview with Autocar, Li revealed that BYD plans to expand its collaboration with Apple and Google, a process simplified by the fixed screen. A non-rotating display streamlines the interface and enhances integration capabilities.
BYD is also accelerating its global expansion efforts, with a strong focus on the European market by 2026. The company’s regional director recently announced plans to double its European retail outlets to approximately 1,000 locations in the coming year.
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