Unveiling the Vietnamese Essence of the Lac Hong 900 LX

In the realm of luxury automobiles, every major brand carries a cultural narrative beneath its metallic facade. Rolls-Royce boasts the Spirit of Ecstasy, a symbol of a timeless love story from the early 20th century. Mercedes-Benz proudly displays its three-pointed star, representing the realms of land, sea, and air that its engines can conquer.

Vietnam’s first luxury automotive brand, however, draws its inspiration from indigenous culture, laying the foundation for the distinctly Vietnamese Lac Hong 900 LX. Every line and motif on its exterior and interior reflects the enduring Dong Son civilization and the Vietnamese people’s deep-rooted connection to their heritage.

From its debut, the logo of the Lac Hong 900 LX sparked curiosity. The gleaming gold wings, both graceful and sharp, evoke the Lac Bird, a symbol from the Dong Son era intertwined with the legend of nation-building.

In Vietnamese culture, the Lac Bird is depicted with a long beak, slender body, and broad wings, symbolizing freedom, strength, and resilience. On Dong Son bronze drums, the bird’s outstretched wings encircle the drumhead, embodying the ancient Vietnamese aspiration to reach higher and farther. Positioned at the front of the vehicle, this emblem signifies Vietnam’s ambition to soar in the new era.

Closer inspection reveals more distinctly Vietnamese elements. The Lac Hong 900 LX’s grille features vertical slats inspired by bamboo, a plant deeply intertwined with Vietnamese life. Bamboo’s flexibility, resilience, and strength resonate with the Vietnamese spirit, embodying endurance through storms while standing tall. Historically, bamboo was used to build homes, craft weapons, and shape cultural life, making it the quintessential symbol of Vietnamese resilience.

The overall design of the front and its decorative motifs also echo the cross-section of a Dong Son bronze drum, one of Asia’s most iconic artifacts. In ancient Vietnamese culture, bronze drums were sacred, adorned with concentric circles, sun rays, the Lac Bird, and scenes of daily life and festivals.

The Lac Hong 900 LX’s interior extends this cultural narrative. The use of Golden Nanmu wood in the cabin exudes elegance and classicism, reminiscent of ancient Eastern architecture. This wood, with its soft grain and warm tones, was once used in palaces and religious structures, symbolizing nobility and power.

The genuine gold accents inside the vehicle not only enhance its luxury but also evoke the gold artifacts once used by royalty and the elite, reflecting the refined aesthetics of East Asian culture.

Using cultural symbols to define a product and convey its core message is not new in the automotive industry. Lamborghini draws from Spanish bullfighting culture for its logo and supercars, embodying power, ferocity, and passion. BMW incorporates the blue and white checker pattern of the Bavarian flag into its logo, celebrating its geographic roots.

Similarly, the Lac Hong 900 LX features symbols deeply rooted in Vietnamese identity: the Lac Bird, Vietnamese bamboo, and Dong Son drums—elements that weave a uniquely Vietnamese brand story.

The name “Lac Hong” itself is deeply meaningful, derived from the legend of “Con Lac Chau Hong,” the tale of Lac Long Quan and Au Co. According to the myth, Au Co gave birth to a hundred eggs, which hatched into a hundred children—the ancestors of the Vietnamese people. Fifty followed their mother to the mountains, and fifty followed their father to the sea, forming the Lac Viet and Hong Bang communities.

Thus, “Lac Hong” is not only a name rich in cultural significance but also a reminder of Vietnamese origins. This sets the Lac Hong 900 LX apart from other luxury vehicles, which are often named after their founders. The Lac Hong 900 LX is more than a car with Vietnamese cultural elements; it is a vehicle whose DNA is inherently Vietnamese from its inception.

According to experts, this unique Vietnamese model not only sets a new standard for the domestic automotive industry but also pioneers a trend of “Made in Vietnam” products that blend tradition and modernity. It meets international standards while deeply embodying Vietnamese cultural values.

TH (Tuoitrethudo)