The Vietnamese car market in 2025 continues to witness fierce competition from Korean car brands, particularly Hyundai and Kia. These two brands offer a diverse product portfolio, competitive pricing, and configurations that align with Vietnamese consumer needs.
Based on cumulative sales from January to October 2025, here are the top 5 best-selling Korean cars:
Hyundai Tucson: 6,839 units
Leading the list is the Hyundai Tucson, with 6,839 units sold in the first 10 months of 2025. This mid-size SUV remains Hyundai’s flagship model, boasting a modern design under the “Sensuous Sportiness” philosophy. Its signature features include a large grille, sparse mesh accents, and LED daytime running lights with a “hidden lamp” design.
The Tucson’s interior is refined for comfort and luxury, featuring a 12.3-inch dual screen setup with wireless Apple CarPlay and Android Auto. Additional amenities include power-adjustable, ventilated and heated front seats, a panoramic sunroof, an 8-speaker Bose sound system, multi-zone automatic climate control, electronic parking brake, and a power tailgate.
Powering the Tucson are three engine options:
First, the Smartstream 1.6 T-GDi engine delivers 180 hp and 265 Nm of torque.
Second, the Smartstream 2.0 diesel engine produces 186 hp and 416 Nm of torque.
Third, the Smartstream 2.0 MPI gasoline engine generates 156 hp and 192 Nm of torque.
These engines are paired with a 6-speed automatic, 8-speed automatic, or 7-speed dual-clutch transmission. The drivetrain options include front-wheel drive or all-wheel drive.
In Vietnam, the Hyundai Tucson is available in 4 variants, priced from 769 million VND.
Hyundai Creta: 6,114 units
Following closely behind is the Hyundai Creta, with 6,114 units sold. This model consistently ranks among the top sellers in its segment and the overall Vietnamese car market.
The Creta stands out with its “Sensuous Sportiness” design language, featuring a dark chrome grille, seamless LED quad headlights, and modern positioning lights. The rear LED taillights, connected across the width, enhance its youthful and distinctive appearance.
The Creta’s interior is significantly improved, thanks to its 2,610 mm wheelbase, offering ample comfort for both rows of seats. Highlights include a 10.25-inch dual screen setup, comprising a digital instrument cluster and a central infotainment screen. Premium features such as leather seats, cooled front seats, a steering wheel with paddle shifters (on the N Line variant), an 8-speaker Bose sound system, electronic parking brake with Auto Hold, and a 360-degree camera make the Creta a feature-rich choice in its segment.
The Creta is powered by a naturally aspirated Smartstream 1.5L gasoline engine, producing 115 hp at 6,300 rpm and 144 Nm of torque at 4,500 rpm. This engine is paired with a front-wheel-drive system and Hyundai’s in-house iVT transmission.
The combination of rich features and reasonable operating costs makes the Creta a popular choice among young buyers and small families seeking a compact yet comfortable SUV.
In Vietnam, the Creta is offered in 4 variants, starting from 599 million VND.
Hyundai Accent: 5,644 units
In third place is the Hyundai Accent, with 5,644 units sold as of October 2025. Despite the market’s shift towards SUVs, the Accent maintains a stable customer base as the standout model in the B-segment sedan category.
The Accent adopts the “Sensuous Sportiness” design language, featuring a fastback silhouette with an extended C-pillar for a modern, sporty look. The cabin highlights include an 8-inch touchscreen infotainment system, a 10-inch digital instrument cluster, premium leather seats, a leather-wrapped steering wheel with paddle shifters, and remote engine start. Additional features include automatic climate control, USB-C charging ports for both rows, Qi wireless charging, and a 6-speaker sound system.
Under the hood, the Accent is powered by a naturally aspirated Smartstream G 1.5L gasoline engine, delivering 115 hp and 144 Nm of torque. Transmission options include Hyundai’s in-house iVT and a 6-speed manual gearbox.
In Vietnam, the Hyundai Accent is available in 4 variants, starting from 439 million VND.
Kia Seltos: 4,578 units
In fourth place is the Kia Seltos, with 4,578 units sold. After creating a sensation from 2020 to 2022, the Seltos continues to maintain steady sales, thanks to its market-friendly design and robust features within its price range.
The Seltos boasts a dynamic, youthful exterior with Kia’s signature “Tiger Nose” grille, LED headlights and taillights inspired by the “Star-map” constellation design.
The cabin features a dual-screen setup, including a 10.25-inch digital instrument cluster and a 10.25-inch central infotainment screen. Additional features include an electronic parking brake, Auto Hold, a power tailgate, wireless Apple CarPlay/Android Auto connectivity, and an optional HUD.
The Seltos offers two engine options. The first is the Smartstream 1.5G engine, producing 113 hp and 144 Nm of torque, paired with a CVT transmission. The premium GT-Line variant features a Smartstream 1.5 Turbo engine, delivering 158 hp and 253 Nm of torque, paired with a 7-speed DCT transmission.
In Vietnam, the Kia Seltos is available in 4 variants, starting from 599 million VND.
Kia Sonet: 4,113 units
Rounding off the list is the Kia Sonet, with 4,113 units sold. Despite being the smallest SUV in the lineup, the Sonet is favored for its compact size, urban maneuverability, and affordable price point.
In Vietnam, the Kia Sonet is offered in 3 variants, starting from 539 million VND.
The Kia Sonet features a modern interior with notable amenities, including a 4.2-inch TFT LCD instrument cluster, a 10.25-inch touchscreen infotainment system, wireless Apple CarPlay/Android Auto connectivity, navigation, hands-free Bluetooth, and a 6-speaker sound system.
Powering the Sonet is a 1.5L 4-cylinder gasoline engine, producing 113 hp and 144 Nm of torque. This engine is paired with a simulated 8-speed CVT transmission.
The Sonet’s appeal in 2025 stems from its versatility, low operating costs, and comprehensive features. As Vietnamese consumers increasingly prefer SUV-style vehicles, the Sonet is an ideal choice for first-time car buyers or families upgrading from motorcycles to cars.
2025 Market Outlook: Why Korean Cars Dominate?
The top 5 best-selling Korean cars highlight the continued dominance of SUVs, occupying four spots, while sedans hold just one. This reflects the growing preference for high-clearance vehicles that cater to diverse terrains and usage needs.
Korean cars are highly regarded for their modern design, rich features, and competitive pricing. Additionally, stable supply chains, with most vehicles assembled domestically or imported from reliable markets, have helped Hyundai and Kia avoid inventory shortages—a challenge faced by some Japanese brands recently.
With their product advantages, features, and pricing, Hyundai and Kia are expected to maintain their market leadership through the remainder of 2025 and into 2026.

















































