THACO Unveils Mazda Flagship Showroom and Launches CX-60, CX-90, CX-5, and MX-5 Models

In 2011, THACO AUTO forged a strategic partnership with Mazda Corporation, officially manufacturing, assembling, and distributing Mazda vehicles in Vietnam. With a well-structured strategy, Mazda Vietnam has achieved rapid and sustainable growth, from brand identity to product and service excellence.

To date, over 310,000 Mazda vehicles have been delivered to Vietnamese customers, a testament to the successful collaboration between the two corporations and the trust customers place in the brand. THACO AUTO has developed an extensive distribution network with over 110 showrooms and modern service workshops. Their team of technicians, trained to Mazda’s global standards, ensures every vehicle receives meticulous care and the highest quality service.

Mazda aims to become a premium Japanese automotive brand through its new brand identity and next-generation product lineup. The brand is committed to harmonizing environmental responsibility with the joy of driving. In Vietnam, THACO AUTO and Mazda are co-authoring a new chapter for the brand, introducing premium products and a new showroom experience that exudes luxury and sophistication for customers.

Mazda Inaugurates Southeast Asia’s First Mazda Flagship Showroom

The first Mazda Flagship Showroom in Ho Chi Minh City, and the first of its kind in Southeast Asia, began construction in early 2025 with a total investment of 184 billion VND. The three-story building, plus one basement level, boasts a total floor area of over 11,500 m².

The showroom seamlessly integrates multiple functions: a vehicle display area, a family zone, an event space, and a three-story modern service workshop.

Designed to Mazda’s latest brand identity standards, the showroom embodies the “Connecting” philosophy developed by GK Design Japan and Mazda Design Headquarters. The design harmoniously blends nature, humanity, urbanity, and Mazda’s brand spirit, drawing inspiration from Vietnamese and Japanese architecture that “blends with nature rather than standing apart.” The exterior features a striking louver system arranged at various angles, creating dynamic shadow effects that change with perspective.

At night, the interior lighting transforms the showroom into a vibrant and emotionally engaging space. The landscape design incorporates an extended canopy, greenery, and seamless transitional areas, ensuring the showroom becomes an integral part of the cityscape.

Every corner of the space is designed to offer unique perspectives, encouraging exploration and optimizing the customer experience. Our vision is for the Mazda Flagship Showroom to serve as a bridge connecting customers with the brand and Vietnam with Japan.

The service workshop is designed as a modern industrial facility with three functional floors: quick service, engine and chassis repair, and paintwork. It integrates digitalization and seamless connectivity between the sales display area, service reception, and repair zones, ensuring a smooth and convenient customer experience.

In 2026, THACO AUTO will launch the Mazda Flagship Sala showroom in Ho Chi Minh City, combining a commercial complex with Japanese cultural products. Subsequently, a new Mazda Flagship showroom adhering to the latest brand identity standards will open in Hanoi, with the entire network transitioning to the new Mazda brand identity by 2027.

Mazda Showcases New Vehicle Lineup

Alongside the debut of the first Mazda Flagship Showroom, THACO AUTO is showcasing Mazda’s new premium models: the CX-60, CX-90, New CX-5, and MX-5. These vehicles promise a luxurious and sophisticated experience for customers.

The Mazda CX-60 and CX-90 feature the distinctive KODO design language, with bold and captivating lines. The premium interiors, meticulous craftsmanship, and intelligent driver personalization create a seamless connection between the vehicle and its user. Equipped with SkyActiv 3.3 Turbo MHEV and 2.5 PHEV engines, full-time AWD with rear-wheel drive priority, and advanced suspension systems, these models deliver agile and stable performance across all terrains. The i-Activsense safety technology ensures a global five-star safety rating.

The New Mazda CX-5, launched in Europe in July 2025, is a next-generation SUV with a luxurious design and larger dimensions. Its spacious interior features a 15.6-inch entertainment screen, a 2.5L engine paired with a 6-speed automatic transmission, and optional AWD. The new i-Activsense safety system and 360° camera with underbody view enhance the driving experience and solidify its position in the segment.

The Mazda CX-60 and CX-90 are expected to be imported and available for sale starting April 2026, with deliveries beginning the same month. The New CX-5 will be launched and available for purchase from November 2026.

Alongside introducing new premium products, THACO AUTO continues to boost sales of existing models by enhancing localization, developing personalization options, and offering lifestyle accessories to diversify choices and add value for customers.

TH (Tuoitrethudo)