VinFast Sweeps Prestigious “Quadruple Crown” at Vạn Xuân Awards 2025

VinFast Honored in Four Major Categories at Vạn Xuân Awards 2025

The Vạn Xuân Awards is an esteemed annual celebration of excellence in marketing, communications, and brand innovation in Vietnam. In 2025, the event attracted nearly 400 brands across diverse sectors, featuring over 1,500 entries and supported by 200 creative experts. Recognition at the Vạn Xuân Awards is a testament to a brand’s strategic prowess and long-term vision.

At the 2025 edition, VinFast emerged as a standout brand, clinching four significant awards. Notably, VinFast was honored with the Pioneering Brand title, recognizing its role in shaping industry trends and setting new standards for Vietnamese brands with global aspirations and long-term vision.

The Vietnamese automaker also excelled in the automotive category, winning the Most Innovative Automotive Brand of the Year for its VinFast VF 7 campaign, which seamlessly blended music and celebrity partnerships. The jury praised VinFast for positioning the VF 7 as more than an electric vehicle—a symbol of modern lifestyle where technology, emotion, and pop culture converge. This approach marks a departure from the traditional tech-focused automotive marketing.

The Most Impactful Music Video Advertisement award was presented to VinFast’s MV Người Việt, highlighting the brand’s ability to weave community values into its storytelling. The video’s patriotic theme and emotional resonance strengthened VinFast’s bond with Vietnamese consumers.

Additionally, the VinFast VF 9 – The Nine campaign was celebrated in the Outstanding Digital Marketing Campaign category. Its multi-platform strategy, cohesive messaging, and creative content elevated the VF 9’s premium electric SUV status in the market.

VinFast’s success at the Vạn Xuân Awards reflects its commitment to product excellence and positive community engagement.

Redefining Brand Building Standards

VinFast’s triumph at the Vạn Xuân Awards 2025 extends its streak of marketing accolades, showcasing its consistent focus on creativity and effectiveness.

At the APAC Effie Awards 2025, VinFast garnered six major awards, including the first-ever Gold for a Vietnamese brand in this prestigious regional competition. The company secured the Second Place Brand of the Year, Third Place Marketer of the Year, and awards in key categories such as Automotive Marketing Innovation, Shopper and eCommerce Marketing, Marketing Disruptor, and Asia Pacific Leading Creative Brand.

Earlier, at the MMA SMARTIES Vietnam Awards 2024, VinFast won two Gold awards for the VinFast VF 3 launch campaign in Influencer Marketing and Integrated E-commerce Innovation & Live Streaming. As the only automotive brand honored at the event, VinFast’s VF 3 campaign also earned a Gold at the MMA SMARTIES APAC 2024 for Instant Impact/Promotion.

According to Nguyễn Hà, a Hanoi-based marketing and market research expert, VinFast’s consistent recognition across categories demonstrates its ability to transcend individual products, fostering widespread empathy for Vietnamese values, pride, and community responsibility.

“VinFast not only communicates product value but also resonates deeply with Vietnamese spirit, pride, and environmental stewardship,” Hà explained.

He added that VinFast’s creative and impactful messaging, coupled with its all-electric lineup, flexible sales policies, and enhanced services, solidified its market leadership in Vietnam for 11 months of 2025.

“From local to global stages, VinFast is setting new standards in brand building and community engagement,” Hà concluded.
TH (Tuoitrethudo)